Hoosier Banker 37 customers through actionable tips, such as best practices for creating strong passwords, etc. To strengthen defenses against evolving cyber threats, institutions should embrace a layered approach to cybersecurity, a key component of which includes providing customers with continued education. HB Beth Abney has joined the IBA as education meeting coordinator, assisting in promoting and presenting IBA seminars, schools, webinars and teleconferences. She had nine years of prior customer service experience, including service as lead beauty adviser at Kohl’s, as a traveling hairstylist for events and as a receptionist for JCPenney salon. Abney is a graduate of Empire Beauty School. HB to reach different groups, tailoring based on age, work schedules, etc. % Get creative. Think creatively about how best to communicate with your customers to deliver a compelling message. % Go digital. Leverage digital channels to reach a broader audience – don’t limit the size and scope of events to physical locations. % Deliver actionable tips. Inspire confidence in your bank, and motivate * Download the full report at: csiweb.com/cybersecuritypoll-2021 and reinforce the importance of strong passwords. % What to do post-breach. Most Americans (69%) believe they know what to do if their personal confidential data is compromised. While this result is encouraging, a clear opportunity exists for banks to continue educating customers on the necessary steps to take after their information is potentially compromised. A bank that prioritizes cybersecurity education for its customers could become the go-to institution for advice, which could help expand market reach. % Perceptions of secure payments. Half of Americans (50%) believe a person’s payment information (i.e., account number) is more likely to be compromised when using a physical card vs. a digital payment, such as a contactless card or digital wallet. Banks should embrace the latest payments technology and provide customers with resources on best practices for using secure digital payments. % Importance of building trust. More than three in four consumers (76%) agree their financial institutions can protect their personal and payment information from hackers. Institutions should therefore continue building trust among consumers by explaining how to safeguard data and hosting cybersecurity awareness training. Prioritizing cybersecurity awareness and education. As Americans become increasingly desensitized to the risk of security breaches, it is critical for your bank to break through the noise and educate your customers on cybersecurity best practices. Providing valuable education and promoting good cyber hygiene will mitigate cybersecurity risk for both your institution and customers, while increasing the potential for new business through knowledge-sharing. To capitalize on this opportunity, your bank should be intentional and strategic in its planning: % Determine the needs of your customers. Avoid a one-size-fits-all approach; different customers have varying needs and concerns. % Tailor your approach. Create campaigns Maria L. Dowers has joined the IBA as executive & government relations coordinator. She provides administrative support as executive assistant to the IBA president and CEO and coordinates the administrative functions of the Government Relations Team. Dowers previously worked for EM Company in Indianapolis for 19 years. She is a graduate of Northwood University in Midland, Michigan. NEW HIRES AT THE IBA "We visit the site!" www.floodplain.com F C I Floodplain Consultants Inc. The Indiana Bankers Association announces two additions to the IBA team:
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