24 MARCH / APRIL 2023 1. How do you typically read Hoosier Banker? 34.72% print edition 40.28% mix of print and digital 18.06% digital edition 6.94% I don’t, or rarely read Hoosier Banker 2. Of the five issues released so far in 2022, how many have you engaged with? 63.38% all 5 18.31% 3-4 12.68% 1-2 5.63% none 3. When you read it, how much time do you spend exploring each issue of Hoosier Banker? 21.13% up to 15 minutes 53.52% 15-30 minutes 25.35% 30 minutes to an hour 0.00% more than an hour Hoosier Banker Survey Results FEATURE 4. How many people in addition to yourself generally read your copy of Hoosier Banker? 57.75% none 25.35% 1-2 4.23% 3-4 12.68% 5+ 5. How would you rate Hoosier Banker’s promotion of IBA education and events? 56.72% Excellent 37.31% Good 2.99% Fair 0.00% Poor 2.99% no opinion Evan Hoffmeyer Assistant Vice President - Communications Indiana Bankers Association EHoffmeyer@indiana. bank The Indiana Bankers Association conducted a survey of the Hoosier Banker readership last year. Responses were collected from Oct. 20-Nov. 9, 2022, asking questions designed to help the IBA staff better understand how you, our members, are best served by the association’s flagship publication. Nearly two-thirds of respondents said they had engaged with all five issues that had been released last year at the time the survey was conducted, with the majority spending 15-30 minutes reading each issue. Readers generally preferred single-page stories with some 2-3 page articles mixed in. One of my favorite stats to see was how the magazine motivates IBA members to connect with one another, with 30% contacting a colleague they had seen in Bankers on the Move or another member feature. The IBA appreciates the feedback of our subscribers who took the time to respond to the survey. Below is a summary of the results.
RkJQdWJsaXNoZXIy MTg3NDExNQ==