Hoosier Banker 25 6. How would you rate the uniqueness of content in Hoosier Banker (you read things in this magazine you don’t see elsewhere)? 44.78% Excellent 41.79% Good 5.97% Fair 0.00% Poor 7.46% no opinion 7. What is your preferred length for articles? 12.12% half-page blurbs 65.15% single-page stories 21.21% 2-3 page articles 1.52% 4-page+ analysis 8. Which actions have you taken, at least partially as a result of reading Hoosier Banker in 2021 or 2022? (check all that apply) 55.38% registered for an IBA event (Mega Conference, Annual Convention, Banking on Women, FLD Conference or regional meeting) 29.23% registered for an IBA educational opportunity 4.62% signed up for another member benefit 21.54% donated to BANKPAC 30.77% contacted a colleague in Bankers on the Move or other member feature 36.92% forwarded my copy, either print or digital, to another colleague 55.38% saved an article or issue 49.23% visited IBA’s website 3.08% contacted an author 9.23% contacted an advertiser 10.77% none of the above 9. What description best fits your role within your institution? 14.06% CEO/President 10.94% Director 26.56% Senior Manager 31.25% Department Specialist 3.13% Branch Manager 4.69% Administrative Personnel 3.13% other 6.25% n/a – not employed with a financial institution 10. What is your role in making purchasing decisions in your area of your financial institution? 18.46% Make the final buying decision 27.69% Recommend choices directly to the decision-maker 13.85% Research and review as part of the decision-making process 20.00% Offer other input into the decision-making process 10.77% none – not involved in the decision-making process 9.23% n/a – not employed with a financial institution 11. What products/services do you intend to purchase for your financial institution in the next 12 months? (check all that apply) 32.43% Consulting services – audit 21.62% Consulting services – compliance 8.11% Consulting services – mergers & acquisitions 18.92% Consulting services – process improvement/efficiency 13.51% Consulting services – other 16.22% Credit, debit and merchant card services 13.51% Employee benefits and personnel services 16.22% Facilities design 2.70% Insurance services 16.22% Internet banking technology 8.11% Investments and investment banking 10.81% Lending services – lending platform solutions 13.51% Lending services – loan participation/purchases/sales 13.51% Lending services – tax credit opportunities 2.70% Lending services – other 21.62% Marketing and advertising 8.11% Mobile banking capabilities 24.32% Operations and technology – information security 13.51% Operations and technology – monitoring solutions 8.11% Operations and technology – network management 10.81% Operations and technology – ongoing support 5.41% Operations and technology – telecommunication solutions 5.41% Operations and technology – other 10.81% Risk management software 40.54% Staff development and training 12. What changes would you recommend for Hoosier Banker? (open response) “I enjoy getting my bimonthly magazine.” “I enjoy Hoosier Banker because it is in paper format. I read it for ideas, education and entertainment. I understand if you decide to publish solely online; however, to be truthful – I doubt I would give it much attention. After looking at a computer all day – the last thing I want to do is read a newspaper or magazine online. Perhaps an idea is to shorten the articles. Thanks for all that you do.” “I enjoy the paper magazine, like to take it home.” “IMO, the key is to keep the information useful and delivery consistent. (Not sure how you can control that for internal distribution.) Sometimes the articles feel more like ‘attaboys’ than useful information - I don’t envy the fine line you need to tread.” “Keep the hard copy. While I review electronic magazines and newsletters, I glance [at] them very quickly. When I hold a publication in my hand, I read it longer and more carefully.” “None at this time, it’s a very informative publication.” “Nothing! I enjoy it as you currently have it published.” “Print edition availability to all.” “Very well-structured magazine, combining useful articles along with updates on banks and bankers across the state.” HB
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