Hoosier Banker 39 likelihood of mistakes, open banking can also offer pre-built workflows and task automation. For instance, an account opening system connected to an open platform can automate data entry for returning customers and use auto-decisioning to review credit and fraud risks. What Role Does Banking as a Service Play? Fintechs and other technology companies once were considered almost entirely as competition in the banking space. However, the expansion of open banking has reimagined that competition as potential collaborators that can ultimately support the institution and the end consumer. Opening bank data to third parties increasingly enables institutions to co-create new financial products or allows nonbank organizations to offer their financial services. For these institutions, pushing open banking to its next step – otherwise known as BaaS – unlocks new markets or revenue streams. The BaaS marketplace is complex and growing every day. But the general premise is simple – each player has something to bring to the table in the ongoing effort to create new customer experiences. When providing BaaS, financial institutions function as experts in risk and regulation that trust their core service provider to offer traditional banking services to businesses, customers and other banks. That service provider operates as a facilitator that can assist in vetting other third-party technology providers. Each party gains revenue when consumers use these new financial products. Technology companies bring their expertise in creating innovative product offerings through data and technology. Some technology companies exist specifically for the financial services industry (fintechs). Others provide services that are not specific to banking yet are beneficial to financial services, like cloud security, chatbots and data tokenization. Through BaaS, these companies gain the use of a financial institution’s regulated infrastructure to sell their technologies. The BaaS market is full of opportunities that financial institutions should keep an eye on. Likely, the next game-changing open banking applications will originate from the BaaS model. Driving an Open Banking Strategy Forward As with all significant decisions, research into an institution’s particular open banking strategy and investments is critical. Financial institutions that wish to work with thirdparty technology providers must do their standard due diligence to qualify vendors. Read CSI’s white paper, Open Banking and Banking as a Service: Opening Opportunities, to further explore how open banking is transforming the banking sector, unlocking a growing BaaS market and creating new opportunities for core providers, financial institutions, fintechs and customers alike. HB • Hoosier Banker, IBA's flagship publication, is distributed bimonthly to 7,000+ digital subscribers, plus 4,000+ hard copy subscribers. Please email feature articles for consideration, or items for Associate Members Corner, to Evan Hoffmeyer at EHoffmeyer@indiana.bank. Deadlines are the 20th of the month, two months before publication. Associate Member Publication Opportunities Associate members of the Indiana Bankers Association are invited to share information and news with Indiana bankers through Hoosier Banker magazine and the IBA Service Provider Showcase e-newsletter. Not sure who to contact? Email any one of us and we’ll follow up, or call 317-387-9380. • Service Provider Showcase, a monthly e-newsletter, keeps member banks connected with the service provider community. Associate members may submit articles, company accolades and upcoming webinars/events. Email materials to Emily Brooks at EBrooks@indiana.bank. Emerging leaders build skills and strengthen networks at this Future Leadership Division event. Click on the icon in HB Digital for more information and latest updates, or go to: indiana.bank/calendar. FLD Leadership Conference Indianapolis SEPT1213
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