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2023 Vol. 107 No. 6

Hoosier Banker 41 The Independent Community Bankers of America unveiled its new brand Wednesday, Nov. 1 — “One Mission: Community Banks.” The rebrand comes on the heels of the continued evolution of its three pillars: advocacy, education and innovation. The rebrand includes a bold new visual identity, logo, voice and tone. The logo reflects the amplifying effect of the nation’s community banks on their customers and communities as well as ICBA’s positive impact on community banks. ICBA President & CEO Rebeca Romero Rainey said the rebrand comes down to two main points: the landscape of community banking and the broader banking and financial services sectors has evolved, and this new brand provides the Association with the opportunity to convey its unique mission. “This strength, resilience, and positive impact will lead us to a bright future no matter what comes our way,” she said as part of the rebrand announcement. In addition to the broader rebrand, ICBA soon will announce the rebrand of several ICBA subsidiaries and entities. That includes rebranding ICBA Bancard, a Preferred Service Provider of the Indiana Bankers Association, to be named ICBA Payments. Romero Rainey said these additional rebrands further bolster opportunities for clarity and connection with ICBA and the community banking industry. HB Michael A. Renninger ”‹ ‹’ƒŽ ;ϯϭϳͿ ϲϵϱͲϳϵϯϵ ŵƌĞŶŶŝŶŐĞƌΛƌĞŶŶŝŶŐĞƌůůĐ͘ ĐŽŵ ‡ —”‹–‹‡• ‘ˆˆ‡”‡† –Š”‘—‰Š —•†ƒŽ ‹ƒ ‹ƒŽ ƒ”–‡”•ǡ  Ǥǡ ͷͳͺ͹ –‹ ƒ ‹†‰‡ ‘ƒ† ƒ˜‡’‘”–ǡ ǡ ͷʹͺͲ͹ ȋͷ͸͵Ȍ͵ʹ͸ǦʹͲ͸Ͷ ‡„‡”ǣ ǡ Ǥ ‡‹‰‡” Ƭ ••‘ ‹ƒ–‡•ǡ ƒ† —•†ƒŽ ‹ƒ ‹ƒŽ ƒ”–‡”•ǡ  Ǥ ƒ”‡ ‹†‡’‡†‡–Ž› ‘™‡† ƒ† ‘’‡”ƒ–‡†͘ ǁǁǁ͘ ƌĞŶŶŝŶŐĞƌůůĐ͘ ĐŽŵ Η&Žƌ ĂŶ ObjecƟve Assessment ŽĨ zŽƵƌ Challenges ĂŶĚ Professional ExecuƟon ŽĨ zŽƵƌ OpportuniƟesΗ x ƵLJͲ^ŝĚĞ ĂŶĚ ^ĞůůͲƐŝĚĞ ZĞƉƌĞƐĞŶƚĂƟŽŶ ŝŶǀŽůǀŝŶŐ ǁŚŽůĞ ďĂŶŬƐ͕ ďƌĂŶĐŚĞƐ͕ ĂŶĚ ŶŽŶͲďĂŶŬ ĂĸůŝĂƚĞƐ x ^ƚŽĐŬ >ŝƋƵŝĚŝƚLJ͕ ĂƉŝƚĂů ĞǀĞůŽƉŵĞŶƚ͕ ĂŶĚ ^ƚƌĂƚĞŐŝĐ WůĂŶŶŝŶŐ x ^ƚŽĐŬ sĂůƵĂƟŽŶƐ ĂŶĚ &ĂŝƌŶĞƐƐ KƉŝŶŝŽŶƐ Ǧ–”ƒ‹‡† ƒ† Ǧ‡š’‡”‹‡ ‡† †‹ƒƒ ’”‘ˆ‡••‹‘ƒŽ• •‡”˜‹‰ †‹ƒƒ „ƒ•Ǥ —” •‡”˜‹ ‡• ‹ Ž—†‡ǣ A tailor-made program that will have an immediate, positive impact on attendees and the banks that sponsor them. Click on the icon in HB Digital for more information, or go to indiana.bank/calendar. Leadership Development Program Brown County State Park MARCH 1820 ICBA LAUNCHES NEW BRAND

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