I The Power of Integrated Marketing Campaigns IN SERVING INDUSTRY SECTORS BY NICOLE DEROGATIS, K4 MARKETING + BRANDING Indiana’s agricultural heritage is deeply rooted, with farms and agribusinesses playing a pivotal role in the state’s economy. The state ranks high in the production of corn, soybeans, hogs and poultry, making it a key player in the nation’s agricultural landscape. Additionally, agribusinesses such as food processing, equipment manufacturing, and agricultural research and education further bolster the industry’s impact. Local community banks play a crucial role in supporting these sectors by providing tailored lending options. These banks understand the unique financial needs and challenges faced by farmers and agribusiness owners, offering them essential financial support to sustain and grow their operations. This support is vital for the continued success and resilience of Indiana’s agricultural sector, ensuring its sustainability for generations to come. At K4 Marketing + Branding, we recognize the importance of tailored strategies to meet the unique needs of different industries served by community banks. Recently, we had the opportunity to work with IBA member Kentland Bank on an integrated marketing campaign targeted at the agricultural lending sector. At campaign inception, portraying both relatability and reliability to the target audience was paramount for success, positioning The campaign included featuring the bank’s ag lending team members in ad creatives like these. PSP SHOWCASE 44 HOOSIERBANKER
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