Gerald Auto Group: COVID, Community, and Better Relationships Since the mid-1930s, the Gerald Auto Group, with locations in North Aurora, Naperville, Countryside, and Matteson, has always been committed to its customers from both a business and a philanthropic perspective. The Gerald family, now with its third generation at the helm, has expanded its service to the community in ways it never expected. According to Gerald Auto Group's marketing manager, Suzie Gonnermann, COVID triggered a renewed promise to neighbors of the company’s 11 dealerships. “Because Gerald has been in this community for so long and has so much repeat business, we have become a trusted neighbor,” says Gonnerman. “When COVID struck, we knew we had an opportunity to really serve our community, whether or not they were ever going to become a customer.” Caring for neighbors during COVID With most people staying at home, the Gerald staff became concerned about the safety of customers and the maintenance of their vehicles, especially those deemed essential workers, and had to function above and beyond the call of duty. Staff also realized that with no maintenance, warranties might become void. So, all Gerald brands and dealerships implemented the Gerald Mobile Service Team, a completely contactless vehicle pick-up and drop-off service. Then, when customers were interested in purchasing a vehicle but didn’t want to come 12 Automobile Dealer News illinoisdealers.com
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