the consumer cannot receive from the direct sales model. Dealerships provide choices for products and services that benefits the consumer. The second challenge David brought up was the FTC Rules — which some think are unfair and an overreach of the federal government, “making it difficult for the consumer to buy a car online and use the digital process.” He continued, “It’s just not well thought out, so we’re trying to get the FTC along with every other dealer in the country, every other state, to rethink some of what they’re trying to do and what they’re proposing for all of us to do.” The FTC Rule was supposed to go into effect this past December, but it’s been suspended for six months to get a better handle on what needs to happen and what’s practical going forward. The third challenge he foresees is consumers’ adoption of EVs and how dealers service and maintain cars going forward. “EVs will create a whole industry of batteries — trying to extend the life of batteries and getting better range for the consumer to alleviate some of the range anxiety — and there’s going be more infrastructure that needs to be built to help facilitate the charging out there,” David stated. Leadership “My father, Bergen Parkhill, was the IADA Chairman in 1998 and was always a great supporter and asset to the Illinois dealership industry,” David reflected. “He set a good example, and I have been an active member and supporter of the association for many years, so it only makes sense it’s my turn to lead and contribute.” David went on to say that he wants to help the association in any way he can, and “leadership seems like the logical next step.” He knows that the franchise system is essential to the success of Illinois dealerships, and supporting IADA and what they stand for is paramount to the future. “We need engaged members who are willing to contact their legislative representatives and discuss issues,” he stated. “Representatives don’t realize the severity of some of these issues, so it’s crucial that members make their voices heard and discuss the issues that are directly affecting them. Together, we can properly bring the issues to the representatives’ attention.” David is looking forward to engaging with members this year and hopes that the membership becomes well-versed in the issues and makes their voices heard. He went on to say, “The IADA team is very good at knowing the issues and helping people understand those issues” and “IADA wants to help dealers in any way they can.” In Conclusion David has learned many things throughout his experiences with dealerships and the industry. If he had to pick three pieces of advice, he would say: 1. There are always two sides to every story; know both sides before making a decision. 2. Every big decision has unintended consequences, so be prepared. 3. Do not confuse effort with success. David shared “that it’s a real privilege to serve as IADA Chairman and to contribute to history — being part of this organization is important to me and the future success of IADA is something that I care about.” 8 Illinois Automobile Dealer News
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