Pub. 13 2023 Issue 4

Continual education is imperative for the consistent growth and success of your company. Biggest Asset: Depreciation or Appreciation? Are Your People Worth More or Less Today Than When You Hired Them? By Ethos Group Consistent Training Means Consistent Growth and Value Commodities typically depreciate over time, meaning their value or worth slowly diminishes the longer we keep them. We either have a depreciating asset (i.e., car, trailer, boat) or an appreciating asset (i.e., real estate). Often, we say that our greatest assets in business are our people. Competence, experience and consistent growth give them this designation. However, that really depends on how much we help them learn and grow. A common belief is that if they are winners, they will self-educate for consistent growth. The reality is complacency and comfort set in quickly with most people. Once they learn just enough to become somewhat successful, they rely on that stagnating ability to continue growing in their career. This may be enough for them but bad for the growth of your business. 11 Illinois Automobile Dealer News

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