Pub. 14 2024 Issue 2

THE 5 CS of Attractive Leadership By Tim Marbut, Ethos Group Of all the leaders you have encountered, who has been the best? Now, who was the worst? Which one was easier to remember? There are a plethora of bad managers and leaders but very few great ones. Often when the topic of leadership arises, we discuss aspects like vision, mission, values and accountability. All these topics are important and essential to the discussion, as they form the backbone of effective leadership. However, the more important topic of discussion might be: Why do people follow someone’s ideas on vision, mission, values and accountability? What qualities make a person worth following? Over the past 30-plus years, I have been a student of human behavior. I am intrigued by things like why certain people excel and why others do not; why certain people lead and why certain people always follow; why we follow certain leaders and not others; and why some leaders have good intentions but fail. There must be some answers to these questions. So, what is it that makes a leader followable or attractive? Five essential components define attractive leaders — those exceptional individuals whom people are naturally inclined to believe in or follow, particularly concerning vision, mission, values and accountability. I call these The 5 Cs of Attractive Leadership: Charisma, Competence, Character, Communication and Compassion.

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