“In a world that’s so full of noise, the story we’re telling is compelling and resonates with our customers, because it’s one of work centered around human connection, care and community. ” Harvard University education professor Dr. Howard Gardner said, “Stories constitute the single most powerful weapon in a leader’s arsenal.” As community bankers, we recognize the truth in that statement, because our stories differentiate us, shape public perceptions and allow us to thrive in our roles as community caretakers. Right now, an unprecedented number of parties want to either be defined as banks or provide banking services. This competition has mounted over the past couple of years, making our unique stories more important than ever before. FLOURISH BY REBECCA ROMERO, ICBA cbak.com 6 In Touch
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