CONTENTS Issue 2 www.cbak.com © 2024 Community Bankers Association of Kansas | The newsLINK Group, LLC. All rights reserved. In Touch is published six times each year by The newsLINK Group, LLC for the Community Bankers Association of Kansas and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the Community Bankers Association of Kansas, its board of directors, or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. The Community Bankers Association of Kansas is a collective work, and as such, some articles are submitted by authors who are independent of the Community Bankers Association of Kansas. While In Touch encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at 855.747.4003. 4 FLOURISH PUTTING THE PERSON IN PERSONALIZED MARKETING By Rebeca Romero Rainey, President and CEO, ICBA 6 HOLD ON! BANK LOAN QUALITY DOESN’T ALIGN WITH WALL STREET METRICS By David Ruffin, Principal of IntelliCredit, a Division of QwickRate 10 3 ALCO STRATEGIES TO MANAGE RISK AND MAXIMIZE PROFITABILITY By Dave Koch, Abrigo 12 THE 2024 COMMUNITY BANKERS FOR COMPLIANCE PROGRAM 13 SAVE THE DATE! CBA 46TH ANNUAL CONVENTION & TRADE SHOW 14 RECESSION PROOFING How To Benefit From a Lull in the Economy By Jim Reber, President and CEO, ICBA Securities 16 CBA VENDOR MANAGEMENT PLATFORM 17 CHECKS & BALANCES SVB: One Year Later By Anne Balcer, Senior Executive Vice President, Chief of Government Relations and Public Policy 20 ANNOUNCEMENTS 21 ANNIVERSARIES IN EVERY ISSUE: 23 OFFICERS AND DIRECTORS 23 PRODUCTS AND SERVICES REFERENCE LIST 26 BANK TRAINING WEBINARS 6 10 17 3 In Touch
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