It takes a lot to convey that fundamental difference. That’s why the ICBA National Campaign is so important. Through these efforts, we’re able to bolster the community bank story on a national platform, and individual community banks can amplify it on the ground in their own communities. We want to take what you do, highlight your authentic approach to relationships and demonstrate the community bank difference, so you can leverage the momentum in your communities. It’s working. As we close out year one of the National Campaign, we’ve seen a 2,000% year-over-year jump in organic traffic to banklocally.org. Fifty-five percent of those aware of the campaign indicate they believe community banks are very important to the local economy. In addition, 26% of millennials who recalled the campaign searched online to find a community bank, taking a meaningful step toward banking in a way that makes a difference. So, we will keep supporting you in elevating the visibility of community banks. We’ll stand beside you as you continue to demonstrate the positive impacts you make. We’ll advocate for you to ensure your voice resonates across the U.S. Because as a community bank, it’s about the people you serve, not the products you offer, and in banking, that makes all the difference. 5 In Touch
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