Pub. 2 2023 Issue 4

The POWER of COACHING How Employee Development Benefits the Bank By Connie West Gallup Certified Strengths Coach, Regional Vice President, The James Paul Group, ICBC Associate Member Coaching has become an incredibly important and valuable tool for banks to develop their employees’ potential and enhance their performance. According to Gallup’s extensive research, employees who receive regular coaching are 3.5 times more likely to be engaged in their work than those who don’t. This is because coaching not only helps employees identify their strengths and weaknesses but also empowers them to set meaningful goals and receive constructive feedback, ultimately leading to significant improvements in their skills and abilities. The approach to coaching can vary depending on the bank’s unique needs and organizational structure. It is crucial to incorporate leadership and clientfacing team members into the coaching process. This can be achieved through various methods, such as one-on-one coaching sessions for all individuals, team coaching sessions or even strategic coaching for key members who can then take a train-the-trainer approach to disseminate the coaching knowledge and techniques to every member of the bank staff. It’s important to note that coaching doesn’t always have to be formal but should always be consistent and accessible to all employees. Moreover, coaching has a profound impact on job satisfaction and employee retention rates within the banking industry. A notable study conducted by the International Coach Federation revealed that a staggering 65% of employees who received coaching reported experiencing increased job satisfaction, while an impressive 80% expressed a higher likelihood of staying with their current employer. In addition to fostering employee growth and satisfaction, coaching programs also yield significant benefits for banks themselves. According to the Corporate Executive Board, companies that invest in coaching initiatives witness a median return on investment of seven times their initial investment. This remarkable return can be attributed to the fact that coaching equips employees with the necessary skills, knowledge and confidence to deliver exceptional customer service, and ultimately enhances overall business performance. In conclusion, coaching emerges as an immensely powerful and impactful tool that can bring tremendous benefits to both employees and banks within the ever-evolving banking industry. By investing in comprehensive coaching programs, banks can effectively enhance employee engagement, job satisfaction, retention rates and overall business outcomes. In this competitive landscape, coaching remains an indispensable element for banks to remain relevant and agile for long-term success. To discuss how coaching can improve your bank’s results and your customer’s experience, contact Connie West at The James Paul Group at cwest@jamespaulgroup.com or toll-free at 877-584-6468 to explore how empowering your people with the right skills, attitude and level of engagement can help your bank retain its best talent and customers! THE JAMES PAUL GROUP Enhancing the performance of your most valuable asset: your people! 24 | INDEPENDENT REPORT

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