Deploy real-time insights and analytics to drive branchnetwork optimization. Problem: Growth in the balance sheet is crucial to our bank’s success. As a result, we’re always evaluating expansion into new markets, but wantto avoid over-extension and wasted marketing expenses. If we increase loans, we also need to balance our deposit portfolio to remain profitable.How do we find markets where such stable growth is possible? Solution: S&P Global’s Branch Network Optimization solutions U.S. Bank Branch Data help you identify your best opportunities for revenue growth.Understand the demographics surrounding your current or prospective branch network through our radial or drive-time analysis tools with the ability to upload current customer data into our Maps application.Leverage Claritas FClout financial product demand data across 100+ different products and channel preferences to improve marketing effectiveness and meet branch growth goals. spglobal.com/ICBC-Branch-Data
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