ADVOCACY: ICBC’S 2024 PRIORITY Michael Van Norstrand Executive Director, ICBA We are close to another legislative session, which kicks off on Jan. 10, 2024. The Democrats have a supermajority in the House and a 23-12 majority in the Senate. The legislative imbalance means that we need to be even more vigilant at protecting community banks and educating lawmakers and the public about the critical services we provide and how we serve as lifelines to local communities to foster job growth and economic development. We will be facing a battle launched by credit unions as they again try to change the current law that prohibits credit unions from buying banks, taking public funds and other ways of mission creep. To prepare for this fight, we have hired a public relations team, 76 Group, to help our lobbyist, Mary Marchun, both inside and outside the Capitol. We know lawmakers do listen to us and our concerns, but they also listen to the media and, critically, their constituents. The 76 Group will not only handle day-to-day communications aimed at informing and educating our members, stakeholders and the media, including promoting members’ accomplishments, but also proactively implement a strategy targeted at defeating any bill introduced at the state legislature that threatens the operations of community banks. This communications strategy will be integrated with the lobbying efforts and uses multiple channels — earned media, social media and opinion — to help build and maintain public and legislative support. We intend to highlight the critical and unique role community banks have in their areas, which is why we are asking that you share your stories with the 76 Group. We want to showcase your achievements, charitable work, involvement in your communities and any other actions you believe are important to lawmakers, the media and the public. We also want to do the same for some of your clients who understand the importance of community banks and have used them to further their own missions. Fostering Main Street prosperity through small business, agricultural lending and philanthropy is a compelling narrative that countless people in this state can relate to. As we head into a new year, we will continue to keep you updated on what happened, what’s coming and what the pathway to success looks like. We appreciate all your support. 6 | INDEPENDENT REPORT
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