Pub. 3 2024 Issue 1

Is your business in the dark? ADVERTISE IN THIS MAGAZINE AND SHINE A LIGHT ON YOUR COMPANY. QR Code: website /ad-space CONTACT US TO LEARN MORE. 801.676.9722 • 855.747.4003 sales@thenewslinkgroup.com two-sided funnel to show how Conversational AI conducts professional strategy interviews with multiple employees and synthesizes the data in minutes. This allows the leadership team to make informed decisions and engage employees in strategy execution. AI not only acts as a consultant available to everyone to generate ideas, it analyzes and synthesizes the information and supports strategy execution. Such technology is particularly impactful in community banks. Through in-depth AI-driven interviews, banks can obtain valuable insights from their employees about current operations and future strategies. This fosters a more participatory work environment and aligns the bank’s community impact initiatives with employees’ aspirations to make a difference. Community banks are integral to local economies, often amplifying the impact of capital through localized lending and investment. By leveraging Conversational AI, these banks can bridge the gap between individual employees’ goals and the organization’s overarching mission. Employees seeing their work contributing to meaningful community development enhances their sense of ownership, satisfaction and overall life fulfillment. While AI is not a cure-all for societal and corporate challenges, it offers an enhanced approach. Its integration into community banks exemplifies this. This ensures that, as these institutions are woven into the fabric of their local communities, their internal operations and employee relationships are equally interconnected. AI IN STRATEGIC PLANNING TWO‑SIDED FUNNEL (Enhanced Employee Engagement) Employee Input 1. Conversational AI conducts strategy interviews with employees and synthesizes info 2. Leadership makes decisions from employee input 3. Leadership reengages employees in strategy execution with AI support INDEPENDENT REPORT | 29

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