Pub. 1 2021 Issue 2

1 KENTUCKY AUTO DEALER ©2021 Kentucky Auto Dealer | The newsLINK Group, LLC. All rights reserved. KADA is published four times each year by The newsLINK Group, LLC for Kentucky Auto Dealer and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of Kentucky Auto Dealer, its board of directors, or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Kentucky Auto Dealer is a collective work, and as such, some articles are submitted by authors who are independent of the Kentucky Auto Dealer Association. While the Kentucky Auto Dealer encourages a first print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at 855.747.4003. CONTENTS 06 13 27 02 PRESIDENT'S MESSAGE 04 KADA EXECUTIVE COMMITTEE AND KADET 2021 CONTRIBUTION LIST 05 KADA 2021 IMPORTANT DATES TO REMEMBER 06 NADA MANAGING PRICING DISCRETION IN CREDIT TRANSACTIONS: A PATH FORWARD 09 MEET YOUR KADA TEAM: MELISSA PEACH 10 POST-PANDEMIC DEALERSHIP TRENDS THAT ARE HERE TO STAY 12 DRIVING KENTUCKY'S ECONOMY 13 EMPLOYEE RETENTION TAX CREDIT: TOO GOOD TO BE TRUE? 14 CUSTOMER DATA BREACH SECURITY – DEALERS SHOULD ENSURE DATA SECURITY COMPONENTS ARE IN PLACE AND ENFORCED IN EXISTING AND PROSPECTIVE VENDOR AGREEMENTS 17 KADA PREFERRED PARTNER PROGRAMS 18 KADA 74TH ANNUAL CONVENTION 22 KADA HOSTED NEXT GEN AT THE NATIONAL CORVETTE MUSEUM 24 KNOW YOUR RIGHTS: MANUFACTURER INCENTIVES PROGRAMS 27 KADA GOLF TOURNAMENT RECAP