Pub 9 2021-2022 Issue 1

20 Covering Data thru June 2021 Los Angeles Auto Outlook Ford, -14771 Chevrolet, -11833 Jeep, -5885 Nissan, -3458 Hyundai, -3401 Subaru, -3052 Volkswagen, 520 Kia, 2001 Audi, 3592 Lexus, 6284 BMW, 6367 Mercedes, 6721 Tesla, 8659 Honda, 8856 Toyota, 11226 -18,000 -9,000 0 9,000 18,000 Actual registrations minus target (county industry registrations times U.S. market share) The graph provides an indicator of brands that are popular in the coun- ty. For the top 15 selling brands, each brand’s share of the U.S. market is multiplied by indus- try registrations in the county during ytd 2021. This yields a “target” for the county market. Target registrations are sub- tracted from actual reg- istrations to derive the measurement of sales performance. Brands at the top of the graph are relatively strong sellers in the county, with actual registrations exceeding targets by large margins. LA County Retail Market Performance based on registrations for YTD ‘21 Actual registrations minus target (county industry registrations times U.S. market share) Toyota, Honda, and Tesla are strong sellers in the county, with actual registrations exceeding targets by large margins. BRAND SALES PERFORMANCE Toyota and Honda Relatively Strong Performers in County Comparison of Selected Metro Area Markets Combined Electric and Plug In Hybrid Vehicle Market Share YTD 2021 thru June The graphs below compare two primary indicators for selected metro area markets: combined market share for electric and plug in hybrid models and light truck market share. Los Angeles County was ranked third out of the 14 markets for electric/plug in hybrid market share, and 14th for light truck share. Light Truck Market Share YTD 2021 thru June 1.1% 1.8% 2.2% 2.4% 2.7% 3.0% 3.1% 3.4% 3.8% 5.2% 11.1% 11.3% 14.2% 20.9% Cleveland Pittsburgh St. Louis Kansas City Columbus Philadelphia Chicago New York City Miami Phoenix San Diego Los Angeles Orange County Silicon Valley 61.4% 63.8% 66.1% 68.2% 69.5% 73.1% 77.8% 78.6% 79.1% 79.2% 79.3% 82.0% 83.3% 83.5% Los Angeles Silicon Valley Orange County Miami San Diego Phoenix Columbus New York City Chicago Philadelphia St. Louis Kansas City Cleveland Pittsburgh Data Source: AutoCount data from Experian. Data Source: AutoCount data from Experian.  AUTO OUTLOOK — continued from page 19