Pub 9 2021-2022 Issue 1

25 Summer 2021 CONCERNED WITH THE COST, COMPLIANCE AND SERVICING OF YOUR DEALERSHIPS’ INSURANCE? EPIC CAN HELP WITH YOUR BENEFIT AND BUSINESS INSURANCE NEEDS • CNCDA's only licensed broker for Health and Business insurance • The largest insurer of auto dealers in the state • The only broker with proprietary products specific to dealerships • 15TH largest brokerage firm in the nation We know dealerships have specific needs and issues, we are here to help. Please contact us for a free evaluation of your insurance and HR/compliance packages. © EDGEWOOD PARTNERS INSURANCE CENTER | CA LICENSE 0B29370 EPICBROKERS.COM Alison McCallum 949.417.9136 alison.mccallum@epicbrokers.com Eric Kitei 949.417.9145 eric.kitei@epicbrokers.com These are just a sampling of the safety measures organizers have taken and continue to take, some of which are outlined in the ASNA Reopening Roadmap for Auto Shows, a guide produced with input from auto show producers and event industry advisers. All shows are working closely with health and safety officials to ensure that all applicable local, state and federal sanitation guidelines are followed. Though the timing, locations and safety procedures may have adapted, auto shows remain a vital marketing platform for automakers and a key shopping tool for consumers. In fact, at the recent Oklahoma City Auto Show, held March 5-7, paid attendance was up 13.2%; at the Tulsa Auto Show, held April 16- 18, paid attendance was up 14.7%. “As consumer shopping trends have evolved, we have seen many auto shows quickly adapt, innovate, and improve in terms of immersive display and engagement options,” said Vinay Shahani, Lexus Vice President of Marketing. “Lexus remains committed to the auto show format as a strategic tool in our marketing mix to help show consumers our latest products and technologies while driving qualified traffic to our dealer network.” Subaru of America Senior Vice President of Marketing Alan Bethke shares this sentiment. “An auto show allows us to create a unique experience that provides a window into the capability and lifestyle of our vehicles and provides a way for us to differentiate ourselves from the competition and connect with the consumer.” Subaru, Toyota and Lexus are just a few automakers who remain committed to auto shows, including those shows taking place in a unique, altered format. While “auto shows are facing a perception issue by OEMs,” according to Foresight’s Chris Stommel, we cannot ignore that “consumer-driven metrics show that auto shows are just as relevant today as they ever have been.” Moving into the remainder of 2021 and beyond, auto show organizers are hopeful that OEMs will continue their support by participating in shows across the country.  https://blog.nada.org/2021/05/18/auto-shows-thriving-in-a-covid-world/