Pub. 11 2024 Issue 2

The automotive industry in Greater Los Angeles is a dynamic and everevolving landscape, where staying ahead of the curve is not just advantageous but essential. As the president of the Greater Los Angeles New Car Dealers Association (GLANCDA) and a long-time board member, I’ve witnessed firsthand the transformative benefits that our organization offers to its members. However, I recently had an eye-opening experience that underscored the importance of maintaining an active membership. Due to a minor administrative oversight, I allowed my own membership to lapse after mistaking the renewal notice for junk mail. This experience made me realize that some of you might also be missing out on the myriad advantages that come with being part of GLANCDA. Now more than ever is the time to ensure your dealership is reaping the rewards of our association’s robust support network. Why Membership in GLANCDA Is Crucial Advocacy and Government Relations One of the core pillars of GLANCDA is our strong advocacy efforts. Our association actively represents the interests of new car dealers in Los Angeles County at various levels of government. By engaging with policymakers, we work to create a favorable business environment, safeguard your interests and address regulatory challenges that can impact your bottom line. Being a member means you have a powerful voice advocating for your needs and the collective strength of our industry behind you. Cost-Effective Membership In an era where operational costs are rising, GLANCDA has managed to keep its membership fees remarkably affordable. At just $300 per rooftop, this investment is minor compared to the extensive benefits and opportunities it unlocks for your dealership. This fee not only supports the essential work of our association but also provides you with a substantial return on investment through various member-exclusive perks. Membership Benefits: Enhancing Your Dealership’s Success Complimentary Event Access Each year, GLANCDA hosts an annual member luncheon at the Universal Sheraton, a marquee event that brings together industry leaders, policymakers and fellow dealers. Membership includes two complimentary seats to this influential event, offering you unparalleled networking opportunities and insights into industry trends and future projections. Unlocking the Full Potential of Your Dealership THE INDISPENSABLE BENEFITS OF GLANCDA MEMBERSHIP By Howard Tenenbaum, President, GLANCDA, Keyes Automotive Group Continued on page 10 8

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