Why Auto Shows Are More Important Than Ever By LA Auto Show and AutoMobility LA T he automotive world is undergoing a transformation like never before, driven by rapid advancements in technology, shifting consumer preferences and an increasing focus on sustainability. At the heart of this transformation is the electric vehicle (EV) revolution, which is changing how people perceive cars and the automotive industry. However, as the focus shifts toward electric mobility, it’s essential to remember that gas and hybrid vehicles remain crucial components of the automotive ecosystem. In this context, auto shows are more important than ever, serving as critical platforms for educating the public, showcasing innovations and fostering connections between manufacturers, consumers, dealers and the media. The Impact of Auto Shows on Market Trends Beyond education, auto shows have a profound impact on market trends. The buzz generated by these events can influence consumer behavior and drive demand for new technologies. When a manufacturer unveils a new electric vehicle at a major auto show, it garners significant media attention, which in turn raises public awareness and interest in the model. For example, when Ford unveiled the Mustang Mach-E at the Los Angeles Auto Show in 2019, it marked a significant moment in the history of the Mustang brand and the EV market. The Mach-E was not just another electric vehicle; it was a bold statement that even iconic, performance-oriented brands were embracing electric mobility. The positive reception it received helped to shift perceptions of what an EV could be and played a role in accelerating the adoption of electric vehicles across a broader segment of the population. Auto shows also allow consumers to experience new technologies firsthand. Interactive displays, test drives and virtual reality simulations give attendees a taste of what it’s like to own and drive an electric vehicle. This experiential approach is crucial because it helps to break down the barriers to adoption. Many people are hesitant to make the switch to an EV simply because they are unfamiliar with the technology. By providing a space where consumers can engage with these vehicles directly, auto shows help to build confidence and enthusiasm for electric mobility. 12
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