Pub. 11 2024 Issue 3

and even the people who designed and built the vehicles on display. Auto show attendees are a true cross-section of the cities in which they live, representing the ideal demographics for prime car buyers and showcasing unrivaled diversity. This diversity makes auto shows not only relevant but also indispensable for manufacturers looking to connect with a broad and varied audience. As the automotive industry continues to evolve, the format of auto shows may change, but their importance will not diminish. In fact, they may become even more vital as the industry navigates the complexities of electric mobility, autonomous driving and connected vehicles. Auto shows will need to adapt to these trends, perhaps by incorporating more interactive and digital elements, but their core function as a platform for education, engagement and excitement will remain unchanged. Conclusion Auto shows are more than just exhibitions of the latest and greatest in automotive technology; they are essential events that shape public perception, drive market trends and foster connections within the industry. As electric vehicles become an increasingly important part of the automotive landscape, the role of auto shows will only grow in significance. However, it is equally important to recognize that gas and hybrid vehicles will continue to play a vital role in the automotive ecosystem for many years to come. In an era of rapid change and technological advancement, auto shows are not just relevant — they are more important than ever. For manufacturers, consumers and especially dealer groups, these events are indispensable in navigating the future of mobility. The 2024 Los Angeles Auto Shows runs for 10 consecutive days — Friday, Nov. 22 through Sunday, Dec. 1 — at the Los Angeles Convention Center and is preceded on Thursday, Nov. 21, the globally impactful media and industry day, presented by AutoMobility LA. Global Vehicle Debuts | Press and Media | Networking 15

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