Pub. 11 2023 Issue 2

why banking with a community bank is so vital, and the differentiation from megabanks and credit unions happens by leading with the community bank relationship model front and center. So, as you think about your bank’s planned storytelling this year, know that ICBA is standing by to help. And our work won’t stop there. We invite to you join us in this next step of our journey as we continue to tell the community banking story. Because beyond promotion, what you do matters to the customers and communities you serve. You are and will remain a partner through your customers’ lives and financial journeys. From a marketing perspective, that’s an ideal place to be. Rebeca Romero Rainey is President and CEO of the Independent Community Bankers of America. mibonline.org 15

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