Pub. 1 2023 Issue 4

Hallmark Hyundai North Celebrates Grand Re-Opening with Ribbon Cutting In December of 2021, Chief Automotive Group purchased Hallmark Hyundai North, conveniently located right off I-55 in Ridgeland, Mississippi. The building was a previously owned Hyundai dealership, and plans for remodeling were started on day one. About six months later, the physical construction started. Gary Dodson, President of Chief Automotive Group, oversaw the remodel, which is part of a global Hyundai project. “Older Hyundai dealerships have the blue box on one corner of the building and a blue color theme.” Gary continued, “This global rebadging of Hyundai dealerships includes a brown, textured paneling along the front of the dealership and lots of windows.” The remodel took two years, and the building now looks brand new. In addition to the updates that the global project required, Gary took the opportunity to update the inside of the dealership. The showroom floor has doubled in size, allowing for more cars to be showcased. The shop originally had six bays to help service customers’ cars — there are now 12 bays equipped with all of the latest technology to service everything from ICE vehicles to the newest EVs. According to NADA, EVs now account for approximately 7% of all automotive sales. That is impressive considering that, just a couple of years ago, that number was about 2%. Hallmark Hyundai North is an EV-certified dealership and is now ready for the customers of the future. “We have two big chargers that people can come and charge their cars. The shop can handle EV battery repair, has special lifts and has all the specific tools needed to handle EV work,” stated Gary. 22

RkJQdWJsaXNoZXIy MTg3NDExNQ==