KNOW THE FACTS. Dealer Merchant Services (DMS) is the leading expert in helping dealerships implement a compliant credit card surcharge program and is proud to be an endorsed partner of MADA. DMS is the fastestgrowing merchant provider that focuses exclusively on the automotive industry. Working with a partner that understands automotive is vital because of the complexities of the industry. The savings that come with passing along these credit card fees are undeniable. BUT this is not a DIY project. A FEW IMPORTANT REQUIREMENTS • You cannot add it to your RO. • You cannot charge on debit cards. • You must have technology in place that knows the difference between debit and credit on the physical credit card machines. • You cannot charge more than 3%. • You must have signage at the cashier and the entry point. • You must be registered as a compliant surcharge merchant. AT MINIMUM, CHOOSE A PARTNER THAT INCLUDES THESE ITEMS If you are concerned about your customer’s experience, it is important that you choose a partner who understands: • How to train your staff to communicate this properly upfront and often to your customers. DMS has trained and certified nearly 10,000 dealership employees on a compliant surcharge program. • How to work with your accounting staff. • How to work with extended warranties, wholesale parts, body shop, rental cars and finance. Interested in Passing Along Credit Card Fees to Your Customers? By Dealer Merchant Services 22
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