Baby Boomers Generation X Millennials Gen Z Attributes -40% of marriages ended in divorce a fact that compromised the parenting of their offspring -Ability to handle a crisis -Ambitious -Anti-establishment -Challenge Authority -Competent -Competitive -Consensus Leadership -Consumerism -Ethical -Focused on individual freedoms -Goal Oriented -Good communication skills -Grew up at a time of national unrest which created strong sense of individualism in them. -Idealistic -Independent -Institutions deserve to change -Invested in real estate -Job hopping-will do so if it serves their interests -Late boomers chose to focus on their families rather than their jobs -Live to work -Loyal to careers and employers -Most educated as compared to other 3 generations -Multi-taskers -Optimistic -Political correctness -Adaptable -Angry but don’t know why -Antiestablishment mentality -Apathetic -Big Gap with boomers Can change Crave independence -Created child-focused families and became helicopter parents -Confident -Competent -Distrustful of institutions/ government and slacker stereotypes -Eclectic -Ethical -First generation of “latch key kids”. As a result they became independent, resourceful and comfortable on their own. -Fiscally conservative -Flexible -Focus on Results -Free agents -Graduated college into a tough job market -Highest number of divorced parents -High degree of brand loyalty -Highly adaptive to change and tech -Ignore leadership -Independent Institutions are suspect -Invested in the stock market -Loyal to Manager -57% will move home after graduating college. Tough competition for top jobs forces them back home where their parents are happy to have them -Achievement oriented -Ambitious but not entirely focused. Look to the workplace for direction and to help them achieve their goals. -Appreciate being kept in the loop -Are not afraid to question authority -At ease in teams -Attached to their gadgets (24/7) & their parents -Best educated - Confident -Confident -Crave attention because they were given a lot of attention as children -Crave feedback and guidance. Need frequent praise and reassurance. -Cyber literate -Do not see investment as a wide decision -Diversity Focused - Multiculturalism -Excited about their jobs(tend to be) -Family-Centric: Willing to trade high pay for flexible schedules and better work/life balances. -Prioritize family over work (Older generations see this attitude as narcissistic or see it as a lack of commitment, discipline and drive) -Have not lived without computers -Activists -Collaboration -Creative -Culture creators -Cynical -Do not know what a floppy disk is -Most have not known a time when there was not an iPhone -They have never known a world without social media or internet -Information and communication with anyone, anywhere in the world can be accessed instantly at any time>They don’t know any different. -Growing up in a fast-paced, cloud-connected world of social media and pervasive devices and can be reached by more channels than any generation every before. -Dream big -Driven -Entrepreneurial -Fast-paced -Go-getters -Have issues with complex problem solving -Highly informed -Hyper aware -Increasingly “in the moment” -Industrious -Instant gratification (Google, internet, Twitter, text) Family Experience -Disintegrating “Cleaver Family” -Mom stayed home -As children were seen as “special” -Latch-key kids -Women widely expected to work outside the home -The first “daycare” generation -Dual Income families -Merged families -Coddled kids (they got a trophy for coming in 8th place) -Expect to experience a lower standard of living than their GenX parents Education A birthright A way to get there An incredible expense Value Success Time Individuality Dealing With Money -Buy now, pay later -Cautious -Conservative -Save, save, save -Earn to spend -Care little for traditional rewards programs or special offers -E-stores Work Ethic -Driven -Workaholic-60 hr. work weeks -Work long hours to establish self-worth and identity and fulfillment -Work ethic = worth ethic Quality -Balance -Work smarter and with greater output, not work longer hours. -Eliminate the task -Self-reliant -Want structure & direction -Skeptical -Ambitious -What’s next? -Multitasking -Tenacity -Entrepreneurial Work Focus Relationships and Results Task and Results Global and Networked Technology Acquired TV (1956) Audio Cassette (1962) Transistor radio (1955) Assimilated VCR (1976) Walkman (1979) IBM PC (1981) Integral Internet, Email, SMS DVD (1995) PlayStation, Xbox, iPod MacBook, iPad Google, Facebook, Twitter, Wii, PS3, Android Entitlement Experience Merit Contribution Workplace View on Respect for Authority -Originally skeptical of authority but are becoming similar to Traditionalists -Time equals authority -Skeptical of authority figures -Will test authority repeatedly. -Will test authority but often seen out authority figures when looking for guidance. -Respect is earned, not simply given -Want leaders who are creative and inspiring. Co-creators Workplace View on Time at Work -Workaholics -Invented 50 hr. work week Visibility is the key -Project-oriented -Get paid to get job done -Effective workers but gone at 5 PM on dot. -View work as a “gig” or something that fills the time between weekends. Workplace View on Skill Building -Skills are an ingredient to success but they are not as important as work ethic and “face time” -Amassed skills will lead to next job, the more they know the better. -Work ethic is important, but not as much as skills -Training is important and new skills will ease stressful situations 45
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