Pub. 15 2020-21 Issue 6

NEBRASKA BANKERS ASSOCIATION 17 Bridgepoint provides confidential institutional investment banking services delivered by local professionals. • Distressed and bridge financing (equity and non-bank finance) • Capital raising for growth or liquidity • Sell-side M&A advisory services for banks and operating companies • Leveraged finance solutions for community banks • Generous fee-sharing program for bankers CREATIVE SOLUTIONS THAT LEAD TO OPTIMAL RESULTS OFFICES: Omaha • Lincoln • Des Moines • Denver • Chicago NEBRASKA PRINCIPALS: Matt Plooster • Gary Grote Wm. Lee Merritt • Mike Anderson Call Bridgepoint Investment Banking Today 402-817-7900 www.bridgepointib.com [ Securities offered through an unaffiliated entity, M&A Securities Group, Inc., member FINRA/SIPC “Bridgepoint is a true resource and partner for commercial bankers as we all work through one of the most trying years in history. We’re here for you when your clients need creative financial solutions.” – Gary Grote Managing Director How to Train Your Customers Using multiple delivery channels to provide training and educa - tion can help ensure your customers see it throughout the year. Delivery channels can include: • Your business website (your own content, your policies for handling information or disclosing cyber incidents, cybersecu- rity news or articles, or links to other cybersecurity training) • Post cybersecurity resources or news on your social media channels • Include cybersecurity resources with physical statements or invoices • Provide cybersecurity resources, control suggestions, or self- audits at the time of account opening • Conduct periodic audits of security controls at a customer’s location Actually Talk to Your Customers One of the most popular and effective methods of training is to invite your customers to a virtual or in-person lunch-and-learn. Getting out in front of your customers and talking about the importance of cybersecurity is a win/win/win: 1. You are helping to create stronger customers that are more resistant to cyber attacks, benefiting both you and your customer. 2. You show your customers they are more than just a number. You’re strengthening relationships and demonstrating care about their well-being. 3. You have an opportunity to show off new products/services or new features, as well as potentially increase the adoption of existing products or services. Talking about cybersecurity also offers a chance for your customers to see how your organization is protecting their in- formation. In today’s market, where cybersecurity is becoming a deciding factor for consumers presented with many options, being open and transparent about cybersecurity can instill customer confidence and draw in new customers. Here are some additional considerations to keep in mind: • Invite the community. • Host several sessions to cover the most people possible. Con- sider recording the session for those unable to attend and/or to use for content later. • Choose a platform (if virtual) that is easily accessible by your customers, user-friendly, and secure. • Pair up with your chamber of commerce, a civic organiza - tion, or an academic institution. • If you’re not confident talking about cybersecurity yourself, bring in a cybersecurity expert to speak on your behalf.  For more information, contact Reece Simpson at 605-270-3916 or reece. simpson@sbscyber.com . SBS delivers unique, turnkey cybersecurity solutions tailored to each client’s needs, including risk management, consulting, auditing, network security, and education. Learn more at sbscyber.com