Pub. 2 2020 Issue 5

S E P T E M B E R / O C T O B E R 2 0 2 0 18 nebraska cpas FIVE TIPS TO IMPROVE THE CANDIDATE EXPERIENCE DURING COVID-19 BY CHRIS WALKER, AUREUS GROUP We’re approaching the fall months, and it’s no surprise that many of our routines have changed immensely. These changes have meant adjusting to a new normal, whether that be working from our homes, having meetings on our phone, or conducting virtual interviews. In today’s unique environment, it’s more important than ever before for companies to re-strategize and put their best foot forward. To do so, companies need to provide a great candidate experience from the beginning of the hiring process. The candidate experience is defined as “the perception of a job seeker about an employer, based on the interactions during the recruitment process,” which includes the job search, application process, interview process, and onboarding. While it might not be at the forefront when trying to a fill a position, the candidate experience is something that can make or break the decision for potential talent to join your firm. So how do you ensure that you’re offering the best experience for candidates during these difficult times? Here are five things you can start doing today to facilitate a positive candidate experience that will strategically position you to obtain top talent. 1. Research Your Employer Brand. Have you looked at the online reviews for your company recently? Prior to applying for a position or going in for an interview, prospective candidates most likely have looked up your company to see what past and present employees have said. You want to make sure you analyze your reviews on Glassdoor, Google, and Facebook to check that they align