It takes a lot to convey that fundamental difference. That’s why the ICBA National Campaign is so important. Through these efforts, we’re able to bolster the community bank story on a national platform, and individual community banks can amplify it on the ground in their own communities. We want to take what you do, highlight your authentic approach to relationships and demonstrate the community bank difference, so you can leverage the momentum in your communities. It’s working. As we close out year one of the National Campaign, we’ve seen a 2,000% year-over-year jump in Rebeca Romero Rainey is the president and CEO of ICBA. Connect with Rebeca on X @romerorainey. We want to take what you do, highlight your authentic approach to relationships and demonstrate the community bank difference, so you can leverage the momentum in your communities. organic traffic to banklocally.org. Fifty-five percent of those aware of the campaign indicate they believe community banks are very important to the local economy. In addition, 26% of millennials who recalled the campaign searched online to find a community bank, taking a meaningful step toward banking in a way that makes a difference. So, we will keep supporting you in elevating the visibility of community banks. We’ll stand beside you as you continue to demonstrate the positive impacts you make. We’ll advocate for you to ensure your voice resonates across the U.S. Because as a community bank, it’s about the people you serve, not the products you offer, and in banking, that makes all the difference. 100 South Phillips Avenue, Sioux Falls (605) 335-5112 advantage-network.com DISCOVER THE ADVANTAGE OF RELATIONSHIPS Why choose The Advantage Network instead of going in-house with your debit card production and ATM programs? Because we’ve built relationships within the industry to provide your cardholders with special perks and convenient, surcharge-free access to thousands of ATMs around the world. Scan the QR code to learn more and discover the relationship advantage. NEBRASKA INDEPENDENT BANKER 7
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