Pub. 19 2020-2021 Issue 2

N E W J E R S E Y C O A L I T I O N O F A U T O M O T I V E R E T A I L E R S I S S U E 2 | 2 0 2 0 22 new jersey auto retailer Why Prioritizing Vehicle Safety, Hygiene and Protection Matters BY DR. RIKIN PATEL COVID-19 has changed our world, and that certainly includes the auto industry. One impact is the emphasis now being placed on vehicle hygiene. With no end in sight to the current pandemic, we need to embrace an industrywide com- mitment to consumer and team member safety. With car shoppers on high alert about the potential of contract- ing coronavirus, there’s never been a better time to prioritize vehicle sanitization and disinfection. And, while temporary cleaning solutions may offer a quick fix, identifying and imple- menting a long-term answer to sustainable vehicle hygiene will become essential to eliminating fear, winning customer trust and providing peace of mind to everyone, every time they get in a vehicle. Transporting People and, Unfortunately, Germs, Too Vehicles have always been vectors for germs. On average, there are more than 700 different strains of bacteria living in the interior of a car. In fact, according to a study conducted by Car Rentals LLC., the typical car interior is 2,144 times dirtier than your average smartphone, which is widely known to be crawling with bacteria. Steering wheels were also found to be four times dirtier than a public toilet seat. While most bacteria in the car are harmless, some of the strains found in the interior of the car can be dangerous. While it’s vital to select sanitization and disinfection products that kill germs, bacteria and viruses, it’s equally important to use products that have been tried and tested in the automotive industry. Don’t settle for just any off-the-shelf options, even if they offer immediate cost-savings. Product Evaluation Process: • Clean — Sanitizing versus disinfecting … what’s the dif- ference, and do people care? Cleaning is NOT Disinfecting. Identify and use products on the EPA approved list. • Eco-conscious — What are the long-term effects of these in-vehicle cleaning products on the environment? • Vehicle and People Friendly — What’s the chemical make- up of these disinfectants? Will it harm the materials in the car — hard and soft surfaces — and the people they are designed to protect? After all, many disinfectants are pesticides and can be hazardous to your health. • Protection Longevity — Does it provide both surface and air protection, and for how long? Will it continue to kill on contact? Don’t be fooled, as no products can make this claim. What Consumers Want The good news? The majority of consumers value a “clean” vehicle and are willing to pay a little extra in some cases. According to the 2020 Cox Automotive COVID-19 Consumer & Impact Study, 83% of consumers say it’s extremely or very im- portant to disinfect vehicle surfaces after a test drive, and 68% of consumers say it’s extremely or very important to disinfect the air in the vehicle after a test drive. Moreover, more than two-thirds of vehicle owners say they will pay $20 or more for vehicle sanitization. Like many other new product offerings, education will play a significant role in the widespread acceptance of enhanced vehi- cle sanitization services. This communication is not only critical to building confidence and making consumers feel comfortable again, and it offers dealers an opportunity to show leadership with a differentiated service offering.