Pub 18 2021 Issue 1

2 O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S — H E L P I N G N E W M E X I C O R E A L I Z E D R E A M S Our Mission The mission of the New Mexico Bankers Association (NMBA) is to serve member bank needs by acting as New Mexico banking’s representative to government, the public, and the industry; providing resources, education and information to enhance the opportunities for success in banking; promoting unity within the industry on common issues; and seeking to improve the regulatory climate to the end that banks can profitably compete in the providing of financial and related products and services. 2021 NMBA Board of Directors President Jason Wyatt Western Commerce Bank 212 North Canal Street Carlsbad, NM 88220 President Elect Lonnie Talbert Southwest Capital Bank 1410 Central Ave., SW Albuquerque, NM 87104 Immediate Past President Michael Lowrimore Bank of the West 303 Roma Avenue, NW Albuquerque, NM 87102 Executive Vice President John W. Anderson New Mexico Bankers Association 316 Osuna NW, Suite 502 Albuquerque, NM 87107 Terms Expiring 2020 Danny Beyhan The Citizens Bank, Farmington P.O. Box 4140 Farmington, NM 87499 Aaron Emmert Pioneer Bank, Roswell 3000 N. Main Street Roswell, NM 88201 Terms Expiring 2021 Scott Czarniak First National 1870 7300 Jefferson St., NE Albuquerque, NM 87109 David Hockmuth Wells Fargo Bank, NA 200 Lomas, NW Albuquerque, NM 87102 Mark Horn Pinnacle Bank 107 W. Aztec Ave. Gallup, NM 87301 Terms Expiring 2022 Ken Clayton Western Bank, Artesia 320 W. Texas Artesia, NM 88210 Sheila Mathews Four Corners Community Bank 500 W. Main, Suite 101 Farmington, NM 87401 Jay Jenkins CNB Bank P.O. Box 1359 Carlsbad, NM 88220 ISSUE 1 2021 PAGE 4 Incoming President Lonnie Talbert Q&A Executive Vice President ’ s Message — John W. Anderson PAGE 16 Relationship Value Pricing and Customer Profitability — Jay Kenney PAGE 6 PAGE 22 The Pandemic and the Continuing Supervisory Guidelines — Kevin Kim Photo by: Jim Renfrow ©2021 The New Mexico Bankers Association (NMBA) | The newsLINK Group, LLC. All rights reserved. The New Mexico Bankers Association Quarterly is published four times each year by The newsLINK Group, LLC for NMBA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the NMBA, its board of directors, or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. The NewMexico Bankers Association Quarterly is a collective work, and as such, some articles are submitted by authors who are independent of NMBA. While the New Mexico Bankers Association Quarterly encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at 855.747.4003. 4 INCOMING PRESIDENT LONNIE TALBERT Q&A By Lonnie Talbert, Incoming President, New Mexico Bankers Association 6 EXECUTIVE VICE PRESIDENT’S MESSAGE: THE 2021 LEGISLATIVE WRAP-UP By John W. Anderson, Executive Vice President, New Mexico Bankers Association 9 WASHINGTON UPDATE: PERSPECTIVE ON THE PAYCHECK PROTECTION PROGRAM By Rob Nichols, President and CEO, American Bankers Association 11 HOW WILL DIGITAL LENDING BENEFIT YOUR BANK? By Simon M. Fisher, CSI Business Solutions 14 GOOD THINGS COME TO THOSE WHO WAIT: INTERAGENCY PROPOSED FLOOD Q&A' s By Elizabeth Madlem, Compliance Alliance 16 RELATIONSHIP VALUE PRICING AND CUSTOMER PROFITABILITY By Jay Kenney, SVP and Southwest Regional Manager for PCBB 18 RECREATIONAL MARIJUANA PASSES IN NEW MEXICO By Mark Anderson, NMBA Legal and Legislative Assistant 20 WHAT YOU NEED TO KNOW ABOUT CANNABIS BANKING: AN INTERVIEW WITH MONEY MAN LONNIE C. TALBERT By Josh Lee, The Paper 22 THE PANDEMIC AND THE CONTINUING SUPERVISORY GUIDELINES By Kevin Kim, Compliance Alliance 24 SURVEY: LENDING PROCESS CHALLENGES REMAIN, DESPITE PANDEMIC-DRIVEN DIGITAL PUSHES By Abrigo 26 BANK NEWS AND BANKERS ON THE MOVE 27 IN MEMORIAM: LARRY WILLARD