Pub. 16 2019 Issue 1

16 O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G N E W M E X I C O R E A L I Z E D R E A M S By Laura Ryan Best Practices for the Ultimate Customer Acquisition Experience So, when it comes to customer acquisition and onboarding, financial institutions must ensure they provide consumers with the same mobile-first, seamless experience they’ve come to expect from each and every product, service and business they encounter. That amounts to a mobile-first, core-in - tegrated account acquisition solution. The Mobile-First, Customer-Cen- tric Road to Revenue Growth Financial institutions increas- ingly seek to not only increase their customer base, but also strengthen relationships with existing customers T he race for customers is at an all- t ime high. And financial institutions face an unprecedented list of competitors, with i nc r e a s e d p r e s s u r e coming not just from other banks, but also from retai l and technology g i ant s l i ke Ama zon, Apple and Google—all looking to throw their hats into the financial ring.