Pub. 17 2020 Issue 2

16 O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S — H E L P I N G N E W M E X I C O R E A L I Z E D R E A M S W h i l e you may not be thinking o f c u s t o m e r profitability as much these days, customer relationships are always important. Right now, you are working on filling the immediate needs of your business customers, which is crucial. Paycheck Protection Program loans, loan modifications, and line extensions are all likely often discussed to ensure that your banking customers stay in business. However, there will come a day when COVID-19 isn’t a crisis anymore and businesses start settling back into their place in the economy. When that happens, you will want to haveyour customerprofitability ready. So, in preparation for that day, we wantedtodiscuss the topthreesteps to assessing your customer profitability. THREE STEPS TO ASSESS CUSTOMER PROFITABILITY POST-COVID-19 By Jay Kenney, SVP, Regional Manager, PCBB