That brings us to . . . 3. TRAIN YOUR WORKFORCE Research has found that 52% of manual laborers are unsatisfied with their jobs.5 So, we asked over 600 Dirt World workers what one thing would most improve their job satisfaction. The number one answer was a pay raise. (Remember, that’s the most basic need. They’re most concerned with putting food on the table, keeping the lights on, and providing for their families.) The number two answer was training. In fact, other studies have found that construction workers think of training as a type of reward.6 Your people want to learn and grow. They want to do a good job that they can be proud of — and that their kids can be proud of. They’re practically begging for training . . . but most of them don’t get it. One in five site workers told us they never get training. One-third of people in all roles said they get training once a year or less. Of those who do get training, nearly two-thirds say it stinks. Your people want more, better training, and they're willing to quit working for you and go work somewhere else to get it. But if you train them well, they’re AaronWitt OF BUILDWITT more likely to stay with you. Potential recruits are also more likely to want to work for you, because they see that you’re willing to invest in them and help them achieve their goals — goals that benefit you, too. Scan the QR code to learn more about why you may have high turnover rates: https://www.buildwitt.com/learning-hub/ reasons-you-have-high-turnover Training is a core part of attracting, retaining, and developing your workforce. So, it’s essential to find an effective, modern, easy-to-retain training program. The Dirt World makes everything society needs to function; we cannot survive without it. 28
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