most inopportune times, often at night or on weekends, but Goodfellow has committed service technicians with expansive industry knowledge. Their skills and dedication ensure that Goodfellow can solve the most technical issues and meet evertightening needs and expectations of customers in the state, federal, and private sectors.” Goodfellow’s leaders are always working to improve the company, but the most recent changes have involved increasing inventory to meet customers’ needs. Jake Hansen, a Goodfellow sales staff member, said, “The most important industry shift I’ve seen recently has been the unprecedented demand with supply chain shortages.” The company now has more equipment and more parts available to meet increased demand. “We have been proactive in sourcing and ordering new equipment,” said Trevor. “At the rate we are growing, Goodfellow is on track to increase annual sales by 20%.” Alicia Bodily, a market and content specialist at Goodfellow, added, “Like everyone else, we are still trying to figure out global supply chain issues.” Goodfellow has taken a hands-onapproach to shortages and has worked directly one-on-one with the dealer. A major component that sets Goodfellow apart is the company’s ability to customize projects specifically to customers and their needs. “There’s rarely a project that is easily duplicated,” said Alicia. “The customer’s needs are so intricate and different that our engineering, fabricating, and design teams need to be well educated and experienced enough to pull these plans together. Goodfellow engineers its own chassis, stands, parts and other components to meet those needs. It’s also extremely helpful to have a strong relationship with our factory dealers. Bill Royce is our dealer representative with Astec Industries. Because he knows how important our customer relationships are, he’s always eager to expedite Goodfellow’s needs and keep us as a priority with equipment inventory. And we pull the rest together.” When Alicia commented on the relationship between UAPA and the company, she said, “UAPA reaches all our customer base within the industry. Being part of UAPA helps us know what the demands are in other companies so we can address them. More importantly, UAPA events like the golf tournaments and conferences give us a platform where we can have a social experience with our customers. We can get to know each other personally in a laid-back situation instead of being limited to meeting in an office setting.” While preparing for this article, Alicia mentioned a recent conversation she had with Bryan Ady, a paving sales staff member. He emphasized that everyone who drives on roads is a paving industry customer and that Goodfellow wants to provide the best products possible to facilitate building roads. “We are customer-centric,” said Alicia. “That’s what sets us apart, and that’s what I want UAPA’s members to know about us.” 3 Continued from page 33 34
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