Pub. 1 2020-2021 Issue 1

28 REFLEXION | 2020 | AIA Utah Amsco Windows Prioritizes Partnership Training Tools and Software Take the Sting Out of Designing Windows Q uality architectural work is no easy operation. It has been estimated that approximately 3,000 product decisions are required on the average building construction project. The thousands of details covering every square inch of a building means professionals need to be “in the know” about everything from engineering to interior design. For many architects, the limits of the formal training they receive on Sound (STC), SHGC, U-Values and DP ratings of windows creates no small task when choosing windows. Without outside help, it is all but impossible to stay current on the subtleties of windows: the sizes, colors, cost and how windows influence the structure, function and beauty of a building. Throw in the numerous differences in what states require and ever-improving technologies developed by manufacturers, and the idea of staying on top of things is even more daunting. Amsco Windows, led by the company’s architectural consultant and corporate training director Brent Mangum, works hard to shrink the education gap conveniently and efficiently. “We want to inform and support the architects, so we go to them and do an AIA/AAMA ‘lunch-and-learn’ class, which helps them understand what makes up a specification for windows using performance standards,” Mangum said. “The class is broken up into easy-to-follow segments covering structural requirements, water penetration and air leakage. Mangum and his team work directly with their distributors and contractors to give them the information provided by the architects that they will need to make timely, efficient decisions that may help lower costs and will certainly reduce the time delays many professionals experience. And, while Mangum believes that Amsco Windows has many products to provide those outcomes, it isn’t about making the hard sale. In fact, during the AIA/AAMA class, the information is set and selling or promoting company products is not allowed. Mangum is fine with that. “We believe that when they learn more about windows, specifying, service and support, they will see that we are a great option,” he said. “But, just as important, we want to be a valuable industry partner to the architectural firms we work with.” The latest examples of how Amsco Windows adds value to architects around the country are the company’s two software offerings that make innovative design easier. MEMBER THOUGHTS: