Covering First Quarter 2023 BMW3.7% Nissan 3.7% Subaru 3.9% Kia4.7% Hyundai 5.0% Chevrolet 7.2% Ford8.3% Honda 10.1% Tesla 12.2% Toyota 15.4% Toyota Camry, 2.1% Toyota Corolla, 2.1% Chevrolet Silverado, 2.2% Honda Accord, 2.2% Ford F-Series, 2.5% Honda Civic, 2.7% Toyota Tacoma, 2.7% Toyota RAV4, 3.4% Tesla Model 3, 3.8% Tesla Model Y, 7.7% San Diego County New Vehicle Market Dashboard San Diego County New Vehicle Market Dashboard TOP TEN RANKINGS IN SAN DIEGO COUNTY MARKET Data sourced from Experian Automotive. TRACKING ECONOMIC INDICATORS Total Employment in San Diego County Up $1.37 vs. year earlier FEBRUARY 2022 SU MO TU WE TH FR SA 4.0% Monthly Unemployment Rates in San Diego County JANUARY 2023 SU MO TU WE TH FR SA 3.7% FEBRUARY 2023 SU MO TU WE TH FR SA 3.7% Average Hourly Earnings for All Workers in County - Feb. 2022 $37.13 0.5 0.7 0.9 1.1 1.3 1.5 1.7 Feb-20 May-20 Aug-20 Nov-20 Feb-21 May-21 Aug-21 Nov-21 Feb-22 May-22 Aug-22 Nov-22 Feb-23 Millions Market Share for Top Ten Selling Brands in County Market YTD 2023 thru March Market Share for Top Ten Selling Models in County Market YTD 2023 thru March High inflation and rising interest rates have raised some concerns that the economy might be headed for recession, but at least so far, most indicators have remained relatively strong. County employment has returned to pre-pandemic levels and the unemployment rate was below 4% early this year. GDP growth has remained positive in each of the past two quarters and county wages are up considerably compared to year-earlier. University of Michigan Consumer Sentiment (U.S.) Key Values During Past 10 Years 10 year high - 101.4 (Mar. 2018) Most recent - 62.0 (Mar. 2023) 12 month high - 67.0 (Feb. 2023) 10 year low - 50.0 (Jun. 2022) -10.0 -5.0 0.0 5.0 10.0 21.1 21.2 21.3 21.4 22.1 22.2 22.3 22.4 Chg. vs. preceding quarter Quarter Percent Change in U.S. Gross Domestic Product Change vs. previous quarter Sources: Bureau of Labor Statistics, University of Michigan, and U.S. Bureau of Econ. Analysis. continued on page 28 26 SAN DIEGO DEALER
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