San Diego Auto Outlook Direct 77.0% Franchised 23.0% Direct 63.6% Franchised 36.4% 9.1% 2.3% 2.7% 1.0% 0.0% 0.4% 3.4% 1.3% 3.3% 0.0% 76.4% 6.6% 1.4% 1.4% 2.1% 2.8% 2.8% 4.0% 5.3% 5.6% 8.3% 59.7% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% Others Audi Nissan Mercedes BMW Rivian Hyundai Volkswagen Ford Chevrolet Tesla YTD '23 YTD '22 0.0% 4.0% 8.0% 12.0% 16.0% 20.0% 24.0% Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '20 Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21 Q4 '21 Q1 '22 Q2 '22 Q3 '22 Q4 '22 Q1 '23 Electric (BEV) Hybrid Plug In Hybrid (PHEV) San Diego County New Vehicle Market Dashboard Data sourced from Experian Automotive. Hybrid vehicle market share excludes mild hybrids. Vehicle Powertrain Dashboard Electric (BEV) share increased from 5.6% in 1Q ‘19 to 20.5% in 1Q ‘23. Share of County BEV Market for Franchised Dealerships and Direct Sellers Observations: Franchised dealership share of the county BEV market increased from 23.0% during the First Quarter of 2022 to 36.4% this year. Franchised dealership brand registrations were up 128% vs. the 20% increase for direct sellers. Tesla BEV market share declined 16.7 points, while registrations improved by 13%. Chevrolet was the second best-selling BEV brand so far this year. Data sourced from Experian Automotive. Quarterly Alternative Powertrain Market Share (includes hybrid and electric vehicles) YTD Share by Engine Type (2022 and 2023, thru March) YTD 2022 thru March YTD 2023 thru March Brand Share of County BEV Market YTD 2022 and YTD 2023 thru March YTD '22 YTD '23 Electric (BEV) 14.2% 20.5% Hybrid 9.6% 10.3% Plug In Hybrid (PHEV) 2.8% 3.4% continued from page 26 28 SAN DIEGO DEALER
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