San Diego Auto Outlook -50.0 -40.0 -30.0 -20.0 -10.0 0.0 10.0 20.0 30.0 40.0 50.0 Nissan Ram Jeep Subaru Volkswagen BMW Lexus Mazda Toyota Honda GMC Ford Mercedes Audi Kia Land Rover Tesla Hyundai Volvo Chevrolet SD U.S. BRAND SCOREBOARD Chevrolet, Volvo, and Hyundai Had Largest Gains in County Percent Change in County and U.S. New Retail Light Vehicle Registrations (Top 20 Selling Brands in County) YTD 2023 thru March vs. YTD 2022 The graph below shows the percent change in new retail light vehicle registrations during the first three months of this year versus the same period a year earlier in both the San Diego County (solid blue bars) and U.S. (blue outlined bars). Brands are shown from top to bottom based on the change in county registrations Data sourced from Experian Automotive. KEY FACTS Five brands had increases of greater than 9% in the county market: Chevrolet Volvo Hyundai Tesla Land Rover These brands fared better in the county than in the U.S.: Volvo up 25% in county vs. 0.1% drop in U.S. Chevrolet up 44.1% in county vs. 21.1% in U.S. Jeep down 16.9% in county vs. 34.9% drop in U.S. 30 SAN DIEGO DEALER
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