Covering First Quarter 2023 0.0 20.0 40.0 60.0 Volvo Chevrolet Acura Porsche Other Audi Lexus Mercedes BMW Tesla 0.0 10.0 20.0 30.0 Hyundai Honda Jeep Rivian Nissan GMC Ram Chevrolet Toyota Ford 0.0 5.0 10.0 15.0 20.0 Ford Jeep Nissan Mazda Kia Volkswagen Subaru Hyundai Honda Toyota 0.0 10.0 20.0 30.0 GMC Nissan Hyundai Honda Jeep Subaru Kia Chevrolet Toyota Ford 0.0 20.0 40.0 60.0 80.0 Cadillac Genesis Porsche Land Rover Volvo Mercedes BMW Lexus Audi Tesla 0.0 5.0 10.0 15.0 20.0 Acura Rivian Cadillac Audi Volvo Tesla Land Rover Mercedes Lexus BMW 0.0 10.0 20.0 30.0 Ford Dodge Mazda Subaru Hyundai Nissan Kia Chevrolet Honda Toyota BRAND SEGMENT MARKET SHARES Top Selling Brands in 7 Primary Segments Data Source: AutoCount data from Experian. Toyota is top seller. Honda county share is higher than U.S. The seven graphs on this page show brand market share in seven key segments in the First Quarter 2023 in both the San Diego County and U.S. markets. County percent share is depicted by the red bars, U.S. share is light gray. Top ten brands in each segment are ranked from top to bottom based on San Diego County market share. Segments were defined based on model classifications instead of overall brand positioning. For instance, Chevrolet appears on the Luxury and Sports cars graph because of the Corvette. Small SUVs consists of both Sub Compact and Compact models. Non Luxury Cars Legend for all graphs Brand share of segment in San Diego County during YTD ‘23 Brand share of segment in U.S. market during YTD ‘23 Luxury and Sports Cars Pickups Small Non Luxury SUVs Mid and Full Size Non Luxury SUVs Small Luxury SUVs Mid and Full Size Luxury SUVs Tesla is top seller and county share is higher than U.S. Ford is top seller. Toyota county share is higher than U.S. Toyota is top seller and county share is higher than U.S. Ford is top seller and county share is higher than U.S. Tesla is top seller and county share is higher than U.S. BMW is top seller. Tesla county share is higher than U.S. NCDA.COM 31
RkJQdWJsaXNoZXIy ODQxMjUw