San Diego Auto Outlook Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations First Quarter Annual Totals Registrations Market Share (%) Registrations Market Share (%) 1Q '22 1Q '23 % change 1Q '22 1Q '23 Change 2021 2022 % change 2021 2022 Change TOTAL 33,813 33,984 0.5 145,998 131,911 -9.6 Cars 9,859 9,586 -2.8 29.2 28.2 -1.0 43,512 38,378 -11.8 29.8 29.1 -0.7 Light Trucks 23,954 24,398 1.9 70.8 71.8 1.0 102,486 93,533 -8.7 70.2 70.9 0.7 Domestic Brands 10,942 12,037 10.0 32.4 35.4 3.0 43,109 43,893 1.8 29.5 33.3 3.8 European Brands 5,288 5,222 -1.2 15.6 15.4 -0.2 22,929 20,418 -11.0 15.7 15.5 -0.2 Japanese Brands 14,474 13,299 -8.1 42.8 39.1 -3.7 66,105 53,438 -19.2 45.3 40.5 -4.8 Korean Brands 3,109 3,426 10.2 9.2 10.1 0.9 13,855 14,162 2.2 9.5 10.7 1.2 Acura 227 218 -4.0 0.7 0.6 -0.1 1,352 894 -33.9 0.9 0.7 -0.2 Alfa Romeo 25 22 -12.0 0.1 0.1 0.0 190 93 -51.1 0.1 0.1 0.0 Audi 584 615 5.3 1.7 1.8 0.1 2,695 2,267 -15.9 1.8 1.7 -0.1 BMW 1,361 1,260 -7.4 4.0 3.7 -0.3 5,077 4,935 -2.8 3.5 3.7 0.2 Buick 34 51 50.0 0.1 0.2 0.1 309 162 -47.6 0.2 0.1 -0.1 Cadillac 177 193 9.0 0.5 0.6 0.1 685 642 -6.3 0.5 0.5 0.0 Chevrolet 1,696 2,444 44.1 5.0 7.2 2.2 9,732 8,455 -13.1 6.7 6.4 -0.3 Chrysler 79 77 -2.5 0.2 0.2 0.0 367 338 -7.9 0.3 0.3 0.0 Dodge 190 146 -23.2 0.6 0.4 -0.2 1,037 675 -34.9 0.7 0.5 -0.2 Ford 2,847 2,833 -0.5 8.4 8.3 -0.1 10,611 10,745 1.3 7.3 8.1 0.8 Genesis 124 129 4.0 0.4 0.4 0.0 427 519 21.5 0.3 0.4 0.1 GMC 414 409 -1.2 1.2 1.2 0.0 1,689 1,643 -2.7 1.2 1.2 0.0 Honda 3,479 3,421 -1.7 10.3 10.1 -0.2 16,147 11,459 -29.0 11.1 8.7 -2.4 Hyundai 1,459 1,683 15.4 4.3 5.0 0.7 6,668 6,819 2.3 4.6 5.2 0.6 Infiniti 94 80 -14.9 0.3 0.2 -0.1 511 354 -30.7 0.4 0.3 -0.1 Jaguar 37 41 10.8 0.1 0.1 0.0 207 129 -37.7 0.1 0.1 0.0 Jeep 1,077 895 -16.9 3.2 2.6 -0.6 4,807 4,138 -13.9 3.3 3.1 -0.2 Kia 1,526 1,614 5.8 4.5 4.7 0.2 6,760 6,824 0.9 4.6 5.2 0.6 Land Rover 310 339 9.4 0.9 1.0 0.1 1,498 1,010 -32.6 1.0 0.8 -0.2 Lexus 919 864 -6.0 2.7 2.5 -0.2 4,329 3,705 -14.4 3.0 2.8 -0.2 Lincoln 75 74 -1.3 0.2 0.2 0.0 406 301 -25.9 0.3 0.2 -0.1 Maserati 31 14 -54.8 0.1 0.0 -0.1 147 110 -25.2 0.1 0.1 0.0 Mazda 881 829 -5.9 2.6 2.4 -0.2 3,991 3,193 -20.0 2.7 2.4 -0.3 Mercedes 1,174 1,172 -0.2 3.5 3.4 -0.1 5,016 4,815 -4.0 3.4 3.7 0.3 MINI 139 128 -7.9 0.4 0.4 0.0 433 523 20.8 0.3 0.4 0.1 Mitsubishi 58 74 27.6 0.2 0.2 0.0 223 229 2.7 0.2 0.2 0.0 Nissan 1,734 1,267 -26.9 5.1 3.7 -1.4 6,860 6,012 -12.4 4.7 4.6 -0.1 Other 58 165 184.5 0.2 0.5 0.3 282 355 25.9 0.2 0.3 0.1 Polestar 44 27 -38.6 0.1 0.1 0.0 43 175 307.0 0.0 0.1 0.1 Porsche 252 247 -2.0 0.7 0.7 0.0 1,256 1,053 -16.2 0.9 0.8 -0.1 Ram 650 479 -26.3 1.9 1.4 -0.5 2,898 2,118 -26.9 2.0 1.6 -0.4 Rivian 20 197 0.1 0.6 0.5 7 445 0.0 0.3 0.3 Subaru 1,565 1,320 -15.7 4.6 3.9 -0.7 6,288 5,513 -12.3 4.3 4.2 -0.1 Tesla 3,677 4,159 13.1 10.9 12.2 1.3 10,559 14,133 33.8 7.2 10.7 3.5 Toyota 5,517 5,226 -5.3 16.3 15.4 -0.9 26,404 22,079 -16.4 18.1 16.7 -1.4 Volkswagen 978 896 -8.4 2.9 2.6 -0.3 4,546 3,881 -14.6 3.1 2.9 -0.2 Volvo 301 376 24.9 0.9 1.1 0.2 1,541 1,170 -24.1 1.1 0.9 -0.2 Data sourced from Experian Automotive. The table shows new retail light vehicle (car and light truck) registrations in the San Diego County market. Figures are shown for the 1st Quarters of ‘22 and ‘23, and annual totals for 2021 and 2022. The top ten ranked brands in each change category are shaded yellow. 34 SAN DIEGO DEALER
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