The San Diego International Auto Show is Back! After a two-year hiatus due to the COVID-19 pandemic, it was with great anticipation and excitement that we opened the doors to another successful San Diego International Auto Show on December 30. Based on attendance and media coverage, we weren’t the only ones excited to be back! The public answered the call and filled the convention center during all four days of the show to check out all-new vehicle debuts, comparison shop various makes and models, learn about the latest new technology and even take test drives. Headlining the show were a wide variety of debuts and new releases seen for the first time by San Diegans at the auto show. These vehicles epitomize our trademark slogan, “Where the cars are the stars,” and seeing them ranks number one on the list of reasons consumers attend the show. While crossovers and SUVs were king, San Diego debuts represented a variety of key market segments, including EVs, hybrids, sports cars, pickups, and sedans. Among the debuts on hand were: • 2023 Chevrolet Blazer EV • 2023 Chevrolet Corvette Z06 • 2023 Chevrolet Equinox EV • 2023 Dodge Hornet • 2023 Ford Escape ST • 2024 Ford Mustang • 2023 Ford Super Duty • 2023 Honda Accord • 2023 Honda Civic Type R • 2023 Honda Pilot • 2023 Kia EV6 GT • 2023 Lexus RX • 2023 Mitsubishi Outlander PHEV • 2023 Nissan Ariya • 2023 Nissan Z • 2023 Toyota bZ4X • 2023 Toyota Crown • 2023 Toyota GR Corolla Rally Concept • 2023 Toyota Prius Prime • Toyota Tundra Trailhunter Concept Over four busy days, the San Diego Convention Center was transformed into the continued on page 6 The public answered the call and filled the convention center during all four days of the show to check out all-new vehicle debuts, comparison shop various makes and models, learn about the latest new technology and even take test drives. 4 SAN DIEGO DEALER
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