Feature attractions that also add value and drive show attendance were popular once again this year. Electric Avenue was a hub for all things electric and featured a variety of plug-in and fuel cell vehicles from Chevrolet, Hyundai, Kia, Toyota, Volkswagen and Volvo. Several manufacturer product specialists were on hand to answer questions about EV ownership, and companies in the energy and charging space rounded out the exhibit. Nissan returned to sponsor our Military Appreciation program, which included the distribution of thousands of complimentary tickets to active and recently retired military personnel from their San Diego “Seeing the cars in person, sitting in them, and being able to discuss with the representatives was a better experience than talking to a car salesperson on a lot. They literally are there to chat and give information rather than sell you a car on the spot to make a quota. My husband and I have already decided on our next car based on the auto show.” stores, in addition to supporting our military discount offers. The GoldenBoy Mobility Zone featured a wide variety of accessible vehicles and adaptive equipment to help those with physical challenges, and the San Diego Automotive Museum brought an incredible array of classic cars to the show. Sunday’s Family Day offered free admission to all children 12 and under to enjoy the many kid-friendly activities at the show. And if people didn’t attend the show (and they missed a great one!), it wasn’t for lack of exposure. This year’s media coverage of the show was phenomenal, with local media outlets providing outstanding coverage throughout the entire run of the show. The San Diego Auto Show has always enjoyed a great relationship with local media, who understand that supporting the dealer community through auto show coverage parlays into success throughout the year for all concerned. Our hats are off to KNSD, KUSI, KFMB, NFMB, KGTV, KSWB, XEWT, Cox, KBNT, Audacy, iHeart, LMA, Uniradio, Radio Latina, and media sponsor, the San Diego Union-Tribune for your continued support. “We ended up making a purchase decision by comparing only the brands that attended.” 8 SAN DIEGO DEALER
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