San Diego DRIVES to Focus on Dealer Inventory Listings San Diego DRIVES is shifting its strategy to focus on new- and pre-owned vehicle inventory listings to better serve San Diego County’s franchised new car dealers. As a result, the site will no longer host auctions for dealers to purchase used cars from consumers. San Diego DRIVES remains committed to providing a free platform for you that showcases your inventory and increases visibility to potential car buyers in Southern California. As always, listing your inventory on sandiegodrives.com gives you increased exposure in the marketplace and is a key benefit of being an NCDA member. Since January 2023, the San Diego DRIVES website has attracted more than 2.9 million unique visitors. The platform has also delivered more than 8.6 million dealership impressions and more than 164 million vehicle impressions to participating dealers. Over the past year, San Diego DRIVES has also offered select sponsorship opportunities to enhance dealer visibility on the site. To increase dealership visibility even more, San Diego DRIVES recently introduced a dedicated San Diego DRIVES section in the daily San Diego Union-Tribune eNewspaper that gives dealers the opportunity to showcase a weekly curated inventory feed, reaching over 60,000 weekly digital subscribers in San Diego. Both the NCDA and San Diego DRIVES are excited about these new opportunities, and San Diego DRIVES remains committed to working together with dealers to grow your sales. If you have any questions or would like more information, please reach out to Tammy Chung or Rowena Yandall at drives@sduniontribune.com or call (619) 674-7652. NCDA.COM 15
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