instead of in person. Our classes are back to in-person again in the training room here at our offices,” Dean stated. In 2015 Dean served as chairman of the Automotive Trade Association Executives (ATAE), an organization that represents the executives of more than 100 state and metropolitan franchised new car dealer associations in the U.S. and Canada. His term as chairman commenced during a markedly tumultuous time in ATAE history, both in terms of OEM relationships and state franchise laws. He led a working group of ATAEs and Alliance members (OEM GR types) in a strategic initiatives project that yielded real fruit, including a framework for a shared “early warning system” on state franchise law and other dealer issues. ATAE still refers to it today on certain issues. Another accomplishment that can be attributed to Dean’s leadership is the success of the San Diego International Auto Show. “The show was going before I came here and held in a very small civic center downtown. We were able to move it to a new convention center, which helped us greatly,” Dean stated. “Then, around 2006, we brought the entire production of the show in-house. The dealers and the manufacturers all came together and united the association even more.” The San Diego Auto Show grew to become the second-largest auto show in California and the highestattended consumer show at the San Diego Convention Center. Dean’s strong, steady leadership style has brought the association up to where it is today. After 45 years in this industry, Dean looks forward to what retirement will bring. As Scott Webb starts his new position as the new president of the NCDA, Dean says, “He’ll do a great job. I recommended him for the job. He’s been one of the best employees we’ve ever had. He’s dedicated — he’s the first one here in the morning and is the last one to leave.” Of note, Scott is the fourth of Dean’s employees who later took over leadership of a dealer association. Over the years, associations in Long Beach, San Jose and Philadelphia have also benefited from leadership mentored by Dean. Thank you for your years of service, Dean. Happy retirement! Representing the San Diego County Board of Supervisors, Supervisor Joel Anderson visited the NCDA to deliver a Proclamation plaque to Dean Mansfield commemorating his many years of service and achievements, as well as declaring October 31, 2023, “Dean Mansfield Day” throughout San Diego County. Dean Mansfield Day NCDA.COM 19
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