Covering Third Quarter 2023 Page 3 SUV Shares For Each Brand Brand % Small SUV % Mid & Large SUV Toyota 65% 35% Honda 81% 19% Ford 33% 67% Kia 64% 36% Subaru 65% 35% Hyundai 76% 24% Chevrolet 47% 53% Jeep 63% 37% Mazda 90% 10% Volkswagen 82% 18% Nissan 82% 18% GMC 17% 83% Buick 64% 36% Mitsubishi 100% 0% Dodge 13% 87% MINI 100% 0% 0 1000 2000 3000 4000 5000 6000 7000 8000 MINI Dodge Mitsubishi Buick GMC Nissan Volkswagen Mazda Jeep Chevrolet Hyundai Subaru Kia Ford Honda Toyota Registrations Mid Size & Large SUV Small SUV 15.0 13.6 14.7 14.2 13.8 14.3 14.8 15.6 15.9 Q3 '21 Q4 '21 Q1 '22 Q2 '22 Q3 '22 Q4 '22 Q1 '23 Q2 '23 Q3 '23 Millions San Diego County New Vehicle Market Dashboard San Diego County New Vehicle Market Dashboard NON LUXURY BRAND SUV RANKINGS New Registrations by Brand for Mid Size/Large and Small Non Luxury SUVs in County Market - YTD ‘23 thru September Data sourced from Experian Automotive. SAAR estimates: Auto Outlook. MARKET PERFORMANCE DURING PAST TWO YEARS San Diego County Quarterly Registrations Seasonally Adjusted Annual Rate, Converted to Equivalent U.S. New Vehicle Market SAAR (millions of units) The graph on the left provides an easily recognizable way to gauge the strength of the county market. It shows quarterly registrations based on a seasonally adjusted annual rate. These figures are then indexed to SAAR sales figures for the U.S. new vehicle market. So just like in the national market, when the quarterly SAAR is above 17 million units, the county market is strong, 15 million is about average, and below 13 million is weak. Equivalent SAAR levels in the county increased from 15.6 million in the Second Quarter of this year to 15.9 million in the Third Quarter. The graph shows registrations by brand for Mid Size/Large SUVs (blue bar) and Small SUVs (orange bar). Table shows the percentage breakdown for each brand. Toyota was the best-selling non luxury SUV brand, with Small SUV registrations accounting for 65% of total. Data sourced from Experian Automotive. 26 SAN DIEGO DEALER
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