Covering Third Quarter 2023 Page 5 0 1 2 3 4 5 6 7 8 9 10111213141516 YTD Market share (%) - also indicated by size of circles -20 -10 0 10 20 30 40 50 60 % change in YTD new vehicle registrations Kia Toyota Subaru Nissan Mazda Lexus Volvo Volkswagen Mercedes Land Rover BMW Audi Ram Jeep GMC Ford Chevrolet Honda Tesla Category Domestic European Japanese Korean BRAND SCOREBOARD Registrations Improved for Most Brands So Far This Year The graph below presents a well-rounded view of brand sales results in the county market. It shows both the percentage change in registrations so far this year versus year earlier (vertical axis) and market share (horizontal axis, also denoted by relative size of the circles). Brand category (Domestic, European, Japanese, or Korean) is identified by color of the circles. Brands on the right side of the graph have higher market share, and those at the top have had larger percentage gains in registrations. Data sourced from Experian Automotive. San Diego County Market Share (YTD ‘23 thru September) and Percent Change in Registrations (YTD ‘23 thru Sept. vs. YTD ‘22) Top 20 Selling Brands Honda recovered from supply-chain issues that occurred in 2022, with registrations increasing 34.5%. Market share was 10.5%. Tesla had the largest percentage increase in registrations. 28 SAN DIEGO DEALER
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