Pub 12 2023-2024 Issue 1

Page 6 San Diego Auto Outlook 0.0 2.0 4.0 6.0 8.0 10.0 12.0 % share of non-luxury SUV market SD U.S. 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 50.0 % share of luxury SUV market SD U.S. Data sourced from Experian Automotive. MODEL SCOREBOARD RAV4 is On Top for Non-Luxury SUVs; Model Y Has Big Lead in Luxury Segment Toyota RAV4 was the best selling Non-Luxury SUV and county market share was well above U.S.. Tesla Model Y was the best selling Luxury SUV and county market share was well above U.S.. Market Share for Top 15 Selling Luxury SUVs - County and U.S. Market, YTD 2023 thru September The two graphs below show market shares in the San Diego County and National Non-Luxury and Luxury SUV segments during and the first nine months of this year. Includes the top 15 selling models in the county market. Market Share for Top 15 Selling Non Luxury SUVs - County and U.S. Market, YTD 2023 thru September NCDA.COM 29

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