Page 10 San Diego Auto Outlook Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations Third Quarter YTD thru September Registrations Market Share (%) Registrations Market Share (%) 3Q '22 3Q '23 % change 3Q '22 3Q '23 Change YTD '22 YTD '23 % change YTD '22 YTD '23 Change TOTAL 31,129 36,528 17.3 98,823 107,924 9.2 Cars 9,137 10,933 19.7 29.4 29.9 0.5 28,474 30,946 8.7 28.8 28.7 -0.1 Light Trucks 21,992 25,595 16.4 70.6 70.1 -0.5 70,349 76,978 9.4 71.2 71.3 0.1 Domestic Brands 10,897 12,958 18.9 35.0 35.5 0.5 32,280 38,896 20.5 32.7 36.0 3.3 European Brands 5,007 4,836 -3.4 16.1 13.2 -2.9 15,495 15,125 -2.4 15.7 14.0 -1.7 Japanese Brands 11,470 14,865 29.6 36.8 40.7 3.9 40,231 42,865 6.5 40.7 39.7 -1.0 Korean Brands 3,755 3,869 3.0 12.1 10.6 -1.5 10,817 11,038 2.0 10.9 10.2 -0.7 Acura 179 239 33.5 0.6 0.7 0.1 681 714 4.8 0.7 0.7 0.0 Alfa Romeo 23 18 -21.7 0.1 0.0 -0.1 78 55 -29.5 0.1 0.1 0.0 Audi 591 645 9.1 1.9 1.8 -0.1 1,762 1,919 8.9 1.8 1.8 0.0 BMW 1,150 1,165 1.3 3.7 3.2 -0.5 3,670 3,749 2.2 3.7 3.5 -0.2 Buick 28 65 132.1 0.1 0.2 0.1 113 180 59.3 0.1 0.2 0.1 Cadillac 176 190 8.0 0.6 0.5 -0.1 492 585 18.9 0.5 0.5 0.0 Chevrolet 2,384 2,263 -5.1 7.7 6.2 -1.5 6,125 6,895 12.6 6.2 6.4 0.2 Chrysler 113 94 -16.8 0.4 0.3 -0.1 243 263 8.2 0.2 0.2 0.0 Dodge 174 189 8.6 0.6 0.5 -0.1 519 523 0.8 0.5 0.5 0.0 Ford 2,555 2,735 7.0 8.2 7.5 -0.7 8,133 8,317 2.3 8.2 7.7 -0.5 Genesis 137 154 12.4 0.4 0.4 0.0 394 443 12.4 0.4 0.4 0.0 GMC 393 453 15.3 1.3 1.2 -0.1 1,224 1,345 9.9 1.2 1.2 0.0 Honda 2,002 3,941 96.9 6.4 10.8 4.4 8,425 11,330 34.5 8.5 10.5 2.0 Hyundai 1,731 1,702 -1.7 5.6 4.7 -0.9 5,221 5,177 -0.8 5.3 4.8 -0.5 Infiniti 85 111 30.6 0.3 0.3 0.0 277 286 3.2 0.3 0.3 0.0 Jaguar 30 24 -20.0 0.1 0.1 0.0 109 83 -23.9 0.1 0.1 0.0 Jeep 1,101 893 -18.9 3.5 2.4 -1.1 3,265 2,815 -13.8 3.3 2.6 -0.7 Kia 1,887 2,011 6.6 6.1 5.5 -0.6 5,202 5,404 3.9 5.3 5.0 -0.3 Land Rover 142 218 53.5 0.5 0.6 0.1 743 848 14.1 0.8 0.8 0.0 Lexus 931 1,026 10.2 3.0 2.8 -0.2 2,812 3,026 7.6 2.8 2.8 0.0 Lincoln 68 55 -19.1 0.2 0.2 0.0 219 218 -0.5 0.2 0.2 0.0 Maserati 23 27 17.4 0.1 0.1 0.0 88 74 -15.9 0.1 0.1 0.0 Mazda 655 837 27.8 2.1 2.3 0.2 2,403 2,729 13.6 2.4 2.5 0.1 Mercedes 1,207 1,060 -12.2 3.9 2.9 -1.0 3,671 3,362 -8.4 3.7 3.1 -0.6 MINI 160 90 -43.8 0.5 0.2 -0.3 382 331 -13.4 0.4 0.3 -0.1 Mitsubishi 46 35 -23.9 0.1 0.1 0.0 186 178 -4.3 0.2 0.2 0.0 Nissan 1,287 1,337 3.9 4.1 3.7 -0.4 4,718 4,066 -13.8 4.8 3.8 -1.0 Other 93 141 51.6 0.3 0.4 0.1 226 434 92.0 0.2 0.4 0.2 Polestar 40 19 -52.5 0.1 0.1 0.0 124 62 -50.0 0.1 0.1 0.0 Porsche 244 307 25.8 0.8 0.8 0.0 818 819 0.1 0.8 0.8 0.0 Ram 535 455 -15.0 1.7 1.2 -0.5 1,711 1,390 -18.8 1.7 1.3 -0.4 Rivian 144 274 90.3 0.5 0.8 0.3 264 717 171.6 0.3 0.7 0.4 Subaru 1,349 1,371 1.6 4.3 3.8 -0.5 4,242 3,980 -6.2 4.3 3.7 -0.6 Tesla 3,206 5,211 62.5 10.3 14.3 4.0 9,934 15,433 55.4 10.1 14.3 4.2 Toyota 4,936 5,968 20.9 15.9 16.3 0.4 16,487 16,556 0.4 16.7 15.3 -1.4 Volkswagen 1,046 862 -17.6 3.4 2.4 -1.0 2,954 2,581 -12.6 3.0 2.4 -0.6 Volvo 278 343 23.4 0.9 0.9 0.0 908 1,037 14.2 0.9 1.0 0.1 Data sourced from Experian Automotive. The table shows new retail light vehicle (car and light truck) registrations in the San Diego County market. Figures are shown for the 3rd Quarters of ‘22 and ‘23, and year to date totals thru September. The top ten ranked brands in each change category are shaded yellow. NCDA.COM 33
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